Nexi talks
Commerce is entering a new era - one where AI agents don’t just assist customers, but actively guide discovery, decision-making and transactions.Commerce is entering a new era - one where AI agents don’t just assist customers, but actively guide discovery, decision-making and transactions.
In our latest Nexi podcast episode, experts from Nexi, Google Cloud and the Agentic Commerce Alliance discuss how AI is transforming payments and reshaping commerce.
🎧 Topics include:
• The rise of autonomous customer journeys
• Why payments and consent are central to agentic commerce
• The role of open protocols and interoperability
• What merchants should prioritise today to stay discoverable and relevant
• How trust and governance models are evolving
As conversational commerce accelerates, merchants have an opportunity to shape how they engage customers in this next phase of digital transformation.
Agentic Commerce: How AI agents are transforming payments, consent, and trust
Podcast transcript
Søren Winge: Welcome to our podcast, Nexi Talks. My name is Søren Winge, and I'll be your host. Today we're talking Agentic Commerce. Is it the future of retail? What does it mean for the future of online checkouts, and what are the risks and opportunities of this emerging technology?
Today, I'm joined by Cristina Conti, Head of Customer Engineering from Google Cloud, working on applied AI projects and looking at transitioning clicks to conversations, the shift from SEO to AEO, and of course, Google's AP2 and UCP protocols. Welcome to you Cristina.
Cristina Conti: Thank you. Hi, Søren. Very excited to be here and discuss about the future of Agentic Commerce.
Søren Winge: Likewise. And also we are joined by Michael Pfeiffer, who's bringing years of product engineering and business expertise to his role as Vice President of AI and Agent Commerce as part of the Agent Commerce Alliance. So also welcome to you, Michael.
Michael Pfeiffer: Thank you very much. Excited to be here and looking forward to the conversation.
Søren Winge: And also Raja Saggi, a sought-after advisor and go to market strategist who spent I think almost a decade with Google and is now, I'm pleased to say, , with us at Nexi as Executive Vice President of e-Commerce in Group marketing; welcome to you also, Raja.
Raja Saggi: Thank you Søren. I'm super excited to be here with such a great panel. Really looking forward to the conversation.
Søren Winge: So, , let's, let's, , dive into it. , maybe let's start with you, Raja. I mean, everyone's talking about agentic AI and agentic commerce, but what does it actually mean and why is it different from what we've ever seen before?
Raja Saggi: So I think the word agentic started appearing on the scene sometime in 2025. And the way that I think about agentic is that, these are AI tools that have a level of autonomy, right? So you do not have to engage with them every step of the way. They take actions based on the context, , and the instructions that humans have given them.
And so it's literally like your assistant. Now, if you apply that to the phrase agentic commerce, I like to think of it as my personal shopper, right? I, I'm not really big into shopping, I'm a bit of a geek, but I know that there, I know there are people who have shoppers, personal shoppers, and I, you know, I envy them, right?
Because all of the picking and packing you know, the, the things that I don't like about shopping can effectively be automated for me as a geek. So agentic commerce takes away things like browsing through multiple different variations. It enters your information into the payments, the checkout process, and then it carries out this instruction on your behalf.
And me as a consumer, all I need to do is approve the options and everything is seamless. What's interesting about this field is the speed at which it's developing, right? So, agentic came onto the onto the scene in 2025, and throughout 2025 and now into 2026. There have been launches pretty much every month and sometimes several times a month.
So the ones that are especially noteworthy were, in September, 2025, which feels like a lifetime ago, we had, , Google launch its AP2 protocol. At the same time we had OpenAI under the ChatGPT brand launch instant checkout. So for the first time, you had a protocol that helped merchants enable agent commerce in a secure way, and you had an actual implementation of you know, agentic commerce solution very tightly controlled within the ChatGPT tool. We've seen, you know, multiple other players as well, such as Amazon, and implementations through companies like Walmart and Target. One more noteworthy launch was what Google did in January this year, the UCP launch, and I think we'll talk a little bit more about that later.
Broadly speaking, we're entering a world where everyone has a capacity to have their personal shopper. It takes away a lot of the tedious work of shopping, and it enables us you know, to get what we want. With a little bit of AI goodness baked into it.
Søren Winge: What's your perspective, Cristina, on this? I mean, how is it, how is agentic commerce evolving today?
Cristina Conti: First of all, I'm going to say I love shopping. So Raja, I'm going to be the very first consumer of all of this stuff, because I do love shopping. I can tell you that. So, I think when I look into how what Google perspective is here and how we see the evolution of agentic commerce.
Raja said a very important point: AI goodness baked into it. So if we want to break down how we seeing the transformation of agentic commerce from a technology standpoint, we are really seeing this build of proactivity and autonomous AI agents that basically will support the process of purchase through an entire customer experience.
Probably in three main pillars where the first one is anticipating. The AI agent can know my consumer needs, even before anticipating what the consumer is actually looking for. I would say that reasoning is really the next piece. How do I ask those questions in the shift from keywords to conversational search and how do I find exactly the perfect product, the perfect service, the perfect price that matches me as a person with the context of my own needs and reasons, knowing where I come from.
And I think the last piece is the shift towards acting because the agents here is anticipation, reasoning and acting because the agent is getting able to complete the entire journey, meaning the entire transaction for the customer. And from, again, from a technological standpoint, this reflects into a few main pillars from our side where obviously the first one is and remains data.
Merchants, consumers, products need to have their relevant data that the agents can select and pick from to make sure that the data, that the information that the end user receives is the correct one. Obviously, the long history of Google in search makes this the perfect, I'm going to say the baked goods, in this case is the available data that relates to the merchant's own data, the merchant's own catalogue to surface into the agent so that the agent knows what it has to select from.
The next piece is the platform that can allow the retailers, the merchants, and companies in general to build these branded AI agents that can be deployed and made available quickly to guide through the customer relationship at every step of the way. All of this from a technological standpoint needs to be supported by open protocols that create that same universal language for AI agents, commerce systems, and data to talk to each other.
So I think going back to what we've seen growing over this past couple of years, we started by enforcing agents that can talk to each other. So protocols like ADK, A2A are becoming crucial to make sure that in the interaction, in the conversation, interaction in the data interaction, these agents can take the best benefit of each other by maintaining security.
If we move next to that, protocols related to commerce and payments are critical because having protocols that create universal languages for commerce system and agents to ensure seamless transactions is where UCP is all about. And AP2 obviously provides that building block for trust, trusting the payment process with verifiable credential cryptography mandates and audit trails that can make sure that they reflect the real purchase intent of the customer. I'm going to mention the last list of protocols that we obviously are looking at. I didn't mention MCP before, but that is obviously another critical protocol in making sure that agents leverage on each other and on the relevant data.
But also we see emerging protocols around how the web experience of the end users is going to look like. So how end users are going to be able to leverage on protocols like, AI to UI. Which basically means that the agent will also be able to anticipate visually how the end customer, the end consumer is going to receive that message.
And this is very powerful because ultimately it creates a frictionless and personalized commerce experience for obviously me who loves to shop.
Søren Winge: That sounds great with this individualized service. Michael, let, let me bring you in here. I mean, you've been instrumental in co-founding the Agentic Commerce Alliance, which aims to help businesses of all sizes benefit from agentic commerce.
What, what is the wider merchant perspective and view of agentic commerce, as you see it?
Michael Pfeiffer: So one of the reasons that we started the Agentic Commerce Alliance, which was initiated by us here at Shopper, and then we, of course are collaborating with partners like Nexi to enable commerce, brand leaders to be early adopters of agentic commerce.
And what we're seeing is that there are a lot of big questions open currently for merchants that are around retailer fees, relevance, consents, governance, risk and trust, and what we see at Shopware, and then also across all the partners at the Agentic Commerce Alliance is that merchant interest in agentic commerce has risen considerably since Google and UCP at the NRF in January.
And while we as vendors really like to talk about protocol specifications, what we're also seeing in the market is that merchants themselves are not so much asking about the details of those protocols, but they're asking, how do I implement this safely? How do I manage risk and compliance, and how do I create measurable business impact?
And this is also why with the Agentic Commerce Alliance, that's really where we focus enabling merchants with practical adoptions in real business environments. And this is what we see right now is really needed in the market. In addition, of course, to open protocols, because ultimately what we believe is, if we think about where we are today, we're seeing a small set subset of what agentic commerce will be in the future. So today we're still fairly far from the ultimate promise of fully autonomous commerce from intent through discovery, checkout fulfillment and aftercare, both in owned and non-owned environments.
And for that reason, in order to be able to really realize that ultimate promise, we believe that the long-term success in agentic commerce will depend on open standards and interoperability. And that's also why we're so excited to work with Nexi and partners like PayPal in the Agentic Commerce Alliance.
Raja Saggi: Can I just pick up a few points here? I think both Michael and Cristina made some really interesting points there earlier. So number one, from Cristina's perspective, Google's view of the world is one of an open ecosystem, but that's not the only view that exists out there.
When OpenAI launched its instant checkout product, it was more like an iPhone versus an Android moment, right? So with iPhone, you have everything tightly curated, controlled. It works within that environment. With the Android version, the Google version, everything is much more open and can work anywhere.
It can work within the Gemini chatbot or the ChatGPT chatbot, but it can also work on the merchant website. And I think this is the challenge with this space because, and I think that's the point Michael made really well, if you're a merchant and you have to make sense of this ecosystem this completely dramatic change from clicks to conversations that's affecting every single stage of your customer journey: where do you decide where to place the bets and in what sequence? I think this is the number one question that merchants are asking themselves.
And you know, I think our job at Nexi is to try and make, help merchants make sense of that. Not just in the payment space, which is obviously where, which is core to us, but also in adjoining our adjacent spaces where our infrastructure can impact their choices and their decisions. You know, open versus closed and how you make investments is a complex process that we all need to come together to support the merchant ecosystem with.
Cristina Conti: You make such an important point, by the way, because you said something around where to invest and what to decide and how to do it. The most important thing, it sounds like a paradox, but one of the most important things when decide where and how to bring an agent to a website, to an application, to a use case, is really thinking about which user journeys we need to address and how and why.
And that is one of the main decisions that merchants ultimately need to make when they think about what do my customer needs, how can I help them? User journeys are so critical.
Søren Winge: So these, these protocols you talked about, Cristina, in many ways also building blocks that have been made but need to be put, put together very much by the merchant themselves to address the specific needs of their customers, right?
Cristina Conti: Yeah. Yeah. So I think we mentioned a few times earlier the need of trust and building blocks building blocks are really crucial to a number of steps in the process. Because if we really think about what, if we really think even about the, and I'm, I'm going to take us back a bit maybe to the early days of internet, even like creating the common language and building blocks for networks to actually have that dialogue is critical. So if we think about what are really the building blocks and where the standard protocols are, the way to build this building blocks, what we eventually need, and it does go back a bit to the openness, but it is that interoperability.
In order to make sure that the agents work where they need to work in the way that we want them to work, implementing things like guardrails for trust, and at the same time working them through one single agent integration rather than having individual pieces that do not talk to each other, because let's face it, if I have a great search engine on a merchant website that cannot actually complete the user journey, that building block by itself is not going to be relevant. It's going to be useless because it's only going to respond to part of the journey. So as we think about using these protocols in the context of agents with the right data, which to me are the three critical building blocks of having a truly agile commerce experience. And as Raja was saying, we are going at such a speed that we, and Michael actually said it too, we are really in an early stage of what this is going to mean.
But we have to keep in mind these three steps. Keeping in mind that interoperability lowering barriers of communication, innovate in the services that we provide, maintaining that trust and maintaining that trust is really the key step where having a standard protocol is critical because that is where we can guarantee security, consent, verification, trust on the agent and on the merchants.
On the consumer, the transaction and the user journey that's being addressed is the right one. So having in mind all of the steps while knowing how agentic AI works in terms of agentic design and agentic building is critical to ensure that even at this early stages of development and use cases, we have things that not only work, but that are actually helping us in a trustable manner.
Raja Saggi: Can I pick up on this point that you made about customer journeys? I think it's super interesting and the way that I look at it, I’d love your validation or challenge here, Cristina and Michael. So, in my view of the value chain that merchants have to deal with, the beginning and the end bits are relatively well understood. What do I mean by that? Everything from searching, you know, browsing for a product. looking at the different options, you know, that's largely solved. You could argue that there's little, there's bits of it, for example, making your product feed available to ChatGPT and Gemini and so on, so forth, but we kind of know the outlines of how browsing behavior will happen. So if I was solving for, a customer journey, which is how do consumers look for my products and services? We more or less know how that will happen. The end bits of that, which are if they bought a product or service, how do they get customer service through conversational interfaces?
Once again, we more or less know the outlines of how that will happen. It's the middle bit after they've browsed for something, identified it, and then they want to check it out. That's where a lot of the things that you just described, trust, verification, liability – that is the most complex bit that, you know, we as organizations and ecosystems are trying to solve and which is confusing to merchants as well.
So if you agree with that view of the world then, and coming back to Michael's point, how do merchants invest? My recommendation is that merchants should already invest in being discoverable. They should already invest in servicing their customers. They should not wait for those two things. Those are must do.
I think they should then build the, build, put in place, the building blocks of the foundations, Cristina, as you said, for that middle bit, which is all about, verification, trust and liability. Do you agree with that?
Cristina Conti: I agree 100%, but I want to hear what Michael thinks here, given his strong knowledge and awareness on the UCP protocols as well.
Michael Pfeiffer: Yeah, I think you're bringing really up really interesting points, right? Especially what I appreciate about what both of you said is looking at trust both from the lens of the consumer, which is going to be super important, but then in addition also from the sense of the merchant and in terms of what can merchants do today, it's really thinking about what decisions am I comfortable delegating and are what rules and with which safeguards. And one thing that we have to keep in mind as vendors is that, of course, for years we've operated in a way where we are trying to remove bots from the equation. Right now, we're reintroducing agents – way more capable agents – into the end-to-end commerce experience, and we really need to help merchants understand who is the agent acting for?
What is it allowed to do? Can I verify the mandate? Can I challenge or inspect the actions later? And what we as vendors need to do is provide merchants with the confidence that agent traffic is legitimate, attributable. And then of course, another big portion, and maybe that is something Cristina you can also speak to, is of course we have an emergent question around economic fairness.
So, what we are, of course, seeing is that the big platform players are driving a lot of the conversation here and merchants have some concerns around agents becoming powerful intermediaries and merchants are wondering who will ultimately control the discovery, who will set the ranking logic, who will extract the value?
And then also, how do I ensure that I retain my merchant differentiation and that I continue to have the customer relationship and maybe Cristina, you have some thoughts there from the Google perspective.
Cristina Conti: Yeah, I think you both have raised a couple of very good points because, Raja, you correctly mentioned the gap in between the search and the conversation.
And Michael, you were mentioning: how do the merchants stay relevant? I think that’s where what we are looking at, is there is a bridge between the search process of what am I looking for as a consumer? What agents are now enabling to do is to get from that search moment into the relevant data, the relevant information, that is still going to be the merchants’ one, and it is going to continue to be the merchants one. It's not like the platforms will get access to it. The platforms will simply enable, so if I look at Google and naming names, so technologies like Gemini Enterprise for Customer Experience will actually enable those merchants to make the best advantage of what has come out of search, leverage it on the merchant's website or on the merchant's information, with the help of Nexi, so that they can then use this exact agent to complete the journey of that conversation into the final acquisition of the project, of the product; have that seamless transaction that has started on the search angle, but then has moved into the relevance of the merchant.
The way I think we have to look at it is it’s not black and white. It's not search on one side, and we are going to keep it there and it's going to be done with, and we are never going to get to the merchant because the search experience will do the entire journey for you. But we also don't have to look at it as it just sits on the customer merchant, on the, on the merchant’s site or on the merchant data only.
We have to look at this as a continuum where the consumer journey can either start from the search, and then from there, get on to use the agent that is the merchant's agent with its merchant's data handled and supported by Nexi, with the right protocols involved. But then it doesn't matter where the journey has started from, if it makes sense. I can start it from the search angle. I can start it from the website. I can start because I have an app and I know that I want to interact with it, and I just want to start the conversation from there. Ultimately, I think. This is an enabler for merchants to be more effective possibly by having to individually invest less on how they make it for themselves and for the platforms.
It's a way to provide that AI agent experience in a seamless way for such user journeys so that it becomes more of a continuum.
Raja Saggi: So, if I put on my advertising hat on, you know, 14 years I worked in Google in advertising, and I still think of myself as an advertising person or a marketer, you know, Michael posed an interesting challenge.
How do you ensure economic equality or fairness in this journey? I think the answer that Cristina gave is absolutely correct on one level. An open protocol will allow journeys to happen in multiple different ways. Some of them will happen, may happen completely within the chatbot, others might leave the chatbot and enter the merchant website, and any combination of those could be the case. And it's the merchants that have built brands, strong brands that will be able to own more of that journey. And that's the way it has been with the clicks or the search paradigm that we're in today.
And it'll probably be the same with the conversational paradigm that we're entering in the future. So, I think the fact that we have something like UCP and Nexi's partnering with Google on implementing it, means that there's more of an opportunity for the economic equality or fairness and owning more of that experience is one answer to the challenge.
Søren Winge: So, it seems there's, I mean many tools are available, but they need to be put to use in the right way. And it's very much also after the merchant, I guess, Michael, are they, you think they have the skills and tools available to put that journey together, so to speak, to make sure it's a seamless experience for their customers, ultimately to do agentic – fully agentic – journey in the purchase?
Michael Pfeiffer: Yeah. So, I will answer that diplomatically by kind of referring what I'm hearing from analysts. So, I've been having a lot of conversations in the past couple of weeks with analysts from Forrester, IDC, Gartner, and what you hear them say is that what we're currently seeing are not yet fully realized, end-to-end autonomous, commerce experiences. And so what we're seeing is that we're in the early innings. The recommendation is for the merchants to heavily lean on the vendors across the customer journey and really figure out, okay, where do I want to invest? What do the vendors that I already have in my portfolio already offer, for example, for the owned environment.
So, that's everything that the merchants themselves can control, whether that's on your store, whether that's in your app or under surfaces that you can control, or whether that's a non-owned environment, and there are a lot. We're talking about LLM, surface discovery, making your products available in those LLM surfaces, for example, in Gemini.
And here of course, there are different solutions for the different LLM surfaces. And one thing that we at the Agentic Commerce Alliance are doing is really helping the merchants understand what is on offer and how can they participate in the different arenas? So, to answer your question, I do think that we are still very much in early innings.
It is still very foggy for a lot of merchants and the goal really here for us as vendors is to come together and provide that clarity for merchants so they really understand what capabilities they can lean on, both in their owned and non owned environments.
Søren Winge: How do you see it, Raja? I mean, with this MCP framework, we've already taken another step in terms of enabling the merchant side in terms of building this journey in a way which allows for more seamless continuum, as Cristina talked about. Could you maybe just share a bit on, on that? How is that an enabler for the merchants?
Raja Saggi: Absolutely. So, I think this goes back to the discussion that we've had, right? The ecosystems moving at tremendous speed. There are many different possible futures that we are looking at and with an increasing number of protocols around those possible futures.
And so, as a merchant, the number one question you're asking is, where do I deploy my investment and in what sequence? And so we think you know, one possible future is that crawl, walk, run, essentially, right? If you were building the foundations, as Cristina said, the stepping stones perhaps in my language, you would first of all make use of an MCP server on your payment gateway.
And that's something that Nexi has launched and is piloting with a number of our customers across the group. And what this enables you to do is, firstly. Expose it, the MCP conversational interface to your internal teams, your sales team, your customer service team, and take what used to be a reporting capability and make it conversational.
So, to give you example, you know, if I'm processing a refund for a customer, I can have a chat and find out the details of the transaction, and then go ahead and process that. That's a good first step in conversational commerce, agentic commerce. Now, if once, and our vision is that once you do that and you are confident that you have done it in a secure way, then you would slowly start to open it up, open it up to larger teams internally, and then eventually to the end consumer and all the time that you're going on this journey, you're, you know, making sure that permissions are right. You're tracking and auditing the actual conversational queries, you know, ensuring that there's no compromises from a security or risk angle. And so, implementing the MCP server is that very first step.
And it's done in the post customer purchase part of the journey. We believe that once you do that, then you can start experimenting with payment as well, right? So you can request pay by link, tags through this conversational interface. Once again, you can start with your own customer service teams or your sales teams, but then, you know, with the right authentication and the step up limits, make it available to the end consumer as well.
And then once you do that, then you're on the cusp of what we define as the most challenging problem of agent commerce, right? So, things that we talked about earlier, liability, trust, verification. So, we think that this step-by-step approach with the Nexi infrastructure is a great way for merchants to phase in their investments and take, you know, limited risks or risks in a controlled environment before they start to open themselves up to the wider agent commerce opportunity.
Now, not everybody will want to work this way. So, you know, we think some merchants will jump straight to the second step or directly a third step, and we are prepared to support them thanks to the work that we're doing with Google, as well as with our other partners like Visa and Mastercard.
Søren Winge: So, crawl, walk, and run, for some at least. How do you see, Cristina and Michael, I mean the trust you've both mentioned it as extremely important, not only for the end consumer, but certainly also for the merchants in this space. So, what is your view on maybe what are the most critical considerations to be aware of here in terms of moving forward?
Cristina Conti: Yeah. Maybe I can start. I think so if I look even at what Google launched at NRF, we launched, on one hand there used to be protocol. On the other hand, an agentic platform, Gemini Enterprise for Customer Experience; the reason there is exactly to enable that level of trust, because on one hand we have a protocol. On the other hand, we have a platform and the ultimate goal is to make sure that merchants, retailers can own the conversation, but supported and provided and enriched by the partner ecosystem, such as Nexi, that can then guarantee with these protocols the task in that process. So, at the end of the day, having a combination of protocols, agents, and platform allows to own that branded conversation while controlling the journey.
Because the agents and the data remain yours, but they are simply enabled by the support that the partner ecosystem and the open protocols give in that process. So, it's really just a matter of how do we enable this journey to happen safely and in a trusted manner with these tools that AI provides today?
Michael Pfeiffer: So, at Shopware, we develop an e-commerce platform for our merchants. And how we think about trust is really always ensuring that the merchant is in control. So, we offer quite a few agentic capabilities for owned environments, and we're really thinking around trust in terms of levels of autonomy that the merchant can grant to the agents within their own environments.
So, the first level is basically just interacting with those agents in natural language and always being in control. The second level being, “Hey, I'm delegating tasks, for example, creating a campaign to the agent, but I'm still in the loop”. So, always having that human in the loop. And then the third level is really full autonomy.
And here what's really important to us, is ensuring that the merchant feels comfortable so they can define the guard rails within which the agents can behave autonomously and similar. We also viewed for non-owned environments, so for example, as we think about making your catalog available to LLM providers, really you being in control and setting what information gets pushed where, that is really important to us and really we think ultimately similar to how consumers like to think they want to be in control. We want to ensure the same for the merchants as well.
Cristina Conti: Michael, you mentioned something that I forgot to mention before that is super critical: the human in the loop. Even as we build our agentic platforms and our agents, we see a number of things that are critical there, not only from how we keep a human in the loop in the development, but also how we keep a human in the loop so that the virtual agent can always offload to a human agent when it's needed.
And finally, I'm going to say how we can enable people in the company, whether it's in the merchants or at Nexi or more broadly at the enterprises that need to use these technologies, is what do we give them to evaluate how the agents are performing, how they're doing, what they're working on, how they're operating?
Do they have a quality scorecard that reflects what questions are being asked the most and how effective they are in terms of the responses they get? All of the stuff requires a human in the loop that remains critical at so many steps that I don't know why I forgot to say that before. Thank you.
Raja Saggi: It could be because of my dream of not having to shop at all.
Cristina Conti: Oh, I shop for you. Don't worry.
Søren Winge: Maybe as a last remark around trust. I mean, payments is all about trust, right? And, as you explained, Cristina, I mean, many of the tools are now available or made available for the merchants, but it's still a quite complex journey that needs to be managed for a consumer who's have high hopes and experiences with a seamless experience. So, how can Nexi help bridge that gap, if you will, Raja? How do you see we can in Nexi play a role to manage this and also enable it for the merchants?
Raja Saggi: Absolutely. I think this is a question really to all of us in a way, right?
How does the ecosystem come together? And so I think the trust is a two part point. I think Michael made the point really well on the merchants, you know, how do you build up trust on the merchant side as they enable more and more permissions? I think that's one question. And the other side of the question is, how do I as a consumer trust my agent to do the right thing for me. So, the good news is the entire ecosystem is coming together to solve these on the consumer trust challenge. We have the concept of intent mandates, you know, this is the ability for the consumer to give a mandate or approval to the agent to perform a level of shopping, a certain budget or a certain category, on their behalf.
I think this is a really important step because for the first time you have, you know, essentially digitally signed cryptographic evidence that this agent had this level of mandate or approval. And if, you know, in the future the consumer doesn't recognize that transaction, the merchants, their partners, can go back in and find that signature and say, well, in fact, this transaction was explicitly approved by you at such and such a time for such and such a product.
So, that's a way of giving the consumer trust that the agents will not go rogue and for the merchants, the trust that they will not have to deal with a large number of refund requests.
I think the other part of it is: how does the agent, how does the merchant, know that the agents that engage with it, so if that transaction happens to third party agents, how does the merchant know that these agents are in fact real agents and, you know, not bots that are trying to perpetrate fraud?
And that's where, areas like know your agent are coming to the fore. So, we partner with Visa and Mastercard and both of them are launching services to validate agents on behalf of merchants to say yes, in fact, these merchants have been approved to make these transactions and we will let them interact with the, with our payment gateway or the card rails and so on and so forth.
And the good news is you know, from a Nexi perspective, our payment gateway supports the intent mandates as part of our work with Google on AP2. And we work closely with Visa and Mastercard to ensure that when KYA – know your agent – requests happen, then we can safely and securely accelerate that transaction without any additional checks. But I'd love for Michael and Cristina to jump in with your perspective from the ecosystem.
Cristina Conti: Yeah. I think the ecosystem is the most important piece in a way because obviously we are basically seeing an evolution where every little piece is important, but they all need to work together.
So, the ecosystem means the models and agent platform providers such as Google and Google Cloud, the ability to handle that, in an orchestrated manner, providing the safety of the trust and the transactional elements, so the relevance that Nexi can provide. But merchants themselves play a strategic role in that ecosystem too, because they are ultimately going to be the owners of their own agents that are supported by all the pieces that are behind it.
So me, this is all a matter of how the ecosystem scales together and supports itself in this growing journey that we are in right now.
Michael Pfeiffer: It's really important that we develop shared expectations around intent, consent, auditability but also everything as it pertains to merchant visibility. And I do think that that is something that we only can do together collectively.
So, super excited, both for what Google and Nexi are doing here, and collaborating closely with you.
Søren Winge: So, how long will it be until we are ready to complete a fully autonomous transaction? Fully agent driven.
Cristina Conti: I'm going to say, I'm going to ask my agent: how long it will be? No, just kidding. I think that we are in the midst of understanding exactly what that will mean. So, I don't have an ultimate answer in terms of when exactly I expect that will happen. What I am certain of happening in 2026 is we are figuring out and testing with partners such as yourselves, how the best way to make that happen is going to be. And ultimately, while I don't know when it's going to happen, I do know that 2026 will be the year where we'll shape how that is going to happen.
Raja Saggi: Come on, finger in the air, how many months?
Cristina Conti: I don’t know. I'm going to say that probably we will have initial fully made transactions that are already starting to happen, probably on simple user journeys already in the next few months.
Søren Winge: Michael, what is your view?
Michael Pfeiffer: I would second that. I do think that 2025 was the year where we had the theory around agentic commerce. I do think that 2026 is where we'll have all the rails in place, and then as we go into 2027, we will definitely be in a place where we have end-to-end cases.
Raja Saggi: So obviously from my perspective any time I have to wait is time waited too long, right? I would like this yesterday, so that all of my grocery shopping can be done autonomously, but in a field that's moving so fast where months seems like years, I would say that in the US you will see a completely autonomous transaction happening this year. In the EU, I think you will have to wait until next year.
Søren Winge: Okay. I think this is a great place to end, with the predictions.
Maybe we'll try to, you know, hold you up on it. And it seems clear that this is much more than just a question of automation. It's about authorization. Having that true authorization in place, when things get more and more automated. So, we'll see how this unfolds. It's clear that we are early still in this journey, even though it will be a very rapid one, most likely.
Thanks a lot, all of you and thanks for listening.
Joy Macknight, former editor of The Banker, which is part of Financial Times Group, and Sune Gabelgård, a leading expert on economic and digital crime across Europe, join us to explore the challenges and dynamics of fast-moving fraud in financial services.
Tune in to learn more about:
- Where the biggest weakness lies and how it is being exploited
- Why digital safety education needs to start in schools
- How banks can break down silos to collaborate, share insights and turn the tide
Søren Winge: Welcome to our podcast, Nexi Talks, that will hopefully help you better understand and prevent deception during the war on payment fraud. My name is Søren Winge and I'll be your host. Today, we're talking social engineering and financial scams. Usually, as consumers, we are well protected by the card game rules, but with investment fraud, victims are lured into transferring funds directly between accounts.
This trend is rising. If fraudsters cannot break into your accounts easily, they will do anything to trick you into handing over the funds or keys to get inside. To discuss this today, I'm excited to be joined by Joy McKnight, former editor of The Banker, which is part of Financial Times Group. Her 20 year editorial experience spans the global banking industry, from retail through investment banking. In this time, she's focused on payments, technology, fintech, sustainability, and much more. Welcome to you, Joy.
Joy Macknight: Oh, thank you so much, Søren.
Søren Winge: And also, Sune Gabelgård, who is the leading expert on combating economic and digital crime across Europe. His extensive professional background over 25 years includes time with law enforcement, intelligence services, and key positions in the financial sector, giving him a unique insight into the psychology of criminals, fraud victims, and crime prevention strategies.
So, also welcome to you, Sune.
Sune Gabelgård: Thank you. Nice to be here.
Søren Winge: Right, let's get into it.
So Joy, as a journalist in this space for many years, you've spent a lot of time speaking with banks and helping wider audiences understand and explore the challenges they face. To set the scene, how big a problem is fraud, and in particular investment fraud, to the banking world today?
Joy Macknight: Of course it is a huge problem, and I guess the most worrying thing is that the problem just seems to be getting bigger, not smaller, no matter how much effort that the banks throw at trying to prevent it. Obviously, humans are the “weakest link”, as they say, as we can be manipulated in very different ways, particularly if you think there's a big shortcut as you put it, to big, guaranteed rewards, all of those “get rich quick” schemes.
And I think this is, really difficult, obviously, when times are tough in terms of the economy, et cetera. So, I think the vulnerability, and the susceptibility of consumers in different ways, make it easier for the bad actors to really swindle that money out of them. So I think we have to keep that in consideration.
I think there's been this sort of a coming together of different developments. One is the social media element, and I think a lot of the social engineering attacks have risen because of the arrival of social media, because it's so easy to look up a company's employees, their job titles, and work histories. It's very easy to impersonate them. I think most everyday people don't understand what kind of digital footprint they're leaving behind, as they do all sorts of things online. So, I think that's one thing that's developed that's different than from before.
I guess the other thing is just the sophistication of the attackers, and the technology that they're bringing to bear. I just think a little bit about, you know, a few years ago, well, obviously I'm dating myself now, but maybe a couple of decades ago, when there was all the Nigerian Prince emails that came through that everyone, you know, I had someone at one of the publications I worked at on the sales side who actually asked me whether they should be responding to that, and of course you would think it would be pretty easy to understand, “oh, you shouldn't do that”, but at the same time, now the sophistication of what's coming through, the ability to use different technologies to do mass attacks, et cetera, but the emails that you get through, they really look like something, they use the logo of the company, they really look authentic. So, I think almost everyone, even people that are well versed in preventing fraud have a tough time actually determining whether something is authentic or not. And the hackers are also using sort of multi-pronged attacks, so there's obviously now numerous communication methods to build that trust with their victims. If you think about social media, email, phone, et cetera, and they can use multiple channels at the same time.
Obviously, the next thing that's come up more recently is the advent of artificial intelligence or AI. And so not only are AIs tools, they're widely available now, they're easy to use, and they're almost free online.
Bad actors can buy kits to do this for like less than 20 quid, for example. So, it makes it very easy and inexpensive for them to actually perpetuate this fraud. And obviously AI can also be emails, or voice can be fed into AI to reproduce their voice or photos, et cetera, in these big, deep fakes.
I guess the other thing that we need to think about, and I'm sure Sune will talk about this, which is that collaboration between bad actors as well. So on the one hand, the banks aren't really allowed to share information, but the bad actors definitely are. And I just wanted to come up with a few, kind of big numbers, to sort of show, the impact of what's happening.
So, U.S. consumers lost a record of $10 billion in fraud in 2023, which is a 14 percent rise from the year before. And that's more than a billion over 2022, and the highest ever in reported losses to the Federal Trade Commission. And investment scams were the top fraud category in terms of reported consumer loss, surpassing all others at more than $4.6 billion, so that’s huge.
Last year, the National Fraud Intelligence Bureau run by the City of London Police received more than, nine thousands reports of romance fraud, for example, accounting to losses of over £94.7 million. And the average loss per person was about £10,000. I think the other angle that we should bring in is the crypto angle in the UK, losses to crypto fraud increased by 40 percent to March 2023, surpassing £300 million.
And in the U.S., the Federal Bureau of Investigation Internet Client Complaint Center, which is called IC3, reported a 45 percent increase in losses from crypto fraud year on year with a total of $5.6 billion reported losses. So, you really have to say it costs the individual, it costs the banking industry, but it costs society overall.
So, I just think that the numbers are huge and they're only growing.
Søren Winge: And it seems that the game changer is really, and I guess the big challenge, the new tools available and data available for the fraudsters to enable these new manipulative techniques. So maybe, Sune, from your perspective, how do you see that this is fuelling a rise in social engineering driven fraud, as we've seen.
Sune Gabelgård: Yeah, so no matter how mind blowing the numbers Joy just shared seem to be, we also need to remember that there's underreporting on top of that, because there's so much stigma in this area. So victims are not really telling their stories. And I think that it's also interesting that when you describe it, Joy, as this, exploding numbers, because the data sharing between banks is complicated and fraudsters not so complicated.
You know, sometimes I joke with it as there's no regulation of, criminals, so they don't have the same respect for GDPR and also there seems to be no taxes on the proceeds of a crime. So that's also interesting, but actually in this area, we see that sharing amongst criminals is one of the things that is fuelling it.
I have seen numerous examples of victims that are being victimized by one actor, but then another actor shows up, and that just makes the number explode even more. And, and one of the things that we sometimes forget when we look at the numbers, is that no matter the financial laws, that there's this human side of the story you trust them on and as Joy said, we are the weakest link.
I would love just to get back to that in a moment, but just to say that, especially from authorities and, sometimes also the financial sector, we look at a number and see, this is the laws, and then we forget that, you know, there's actually a human behind, or at least a very sad story around a human behind this and, and for the victims, this is a life changing experience to be a victim of fraud.
And sometimes it doesn't have to be the size of the loss that changes their life. I discussed this with victims before that actually didn't have a loss because they got covered by the bank. But they had this feeling that they woke up and there was, you know, a man in their sleeping room. So, we need to acknowledge that.
And I think that, that's also interesting because that's also something that can actually, you know, motivate all of us to do better and, and try to avoid this. If we keep in mind that there's a story, behind it, and then just to your point on the weakest link. It's true.
I hate to acknowledge that we are the weakest link, but we need to acknowledge that, and, I actually think that in this area, in the investment fraud, the weakest link is present because we overestimate our own capabilities in this area.
We believe that, yes, I know what I'm doing, so I will enter into this. So, if we could just acknowledge the need for help and to talk to someone else, you know, outside, it could help a lot.
Søren Winge: And I guess the investment fraud, as maybe the most growing vertical within this space in terms of fraud, uh, it's the different dynamics of what you could call classical payment fraud, I would say the element of greed or quick money, I mean, really plays in, right? Because it's a completely different approach from when you are normally, you could say, phished, with your details and card details and somebody else takes over your account or your card. But the dynamics of investment fraud is a bit different. You’re kind of lured into investing and in some cases actually also succeeding. What looks to be earning a bit of quick money, and then suddenly you're in there for real and then you lose it all. Sune can maybe explain to you what, that kind of that funnel that the fraudsters are using in terms of getting people hooked.
Sune Gabelgård: I think it's a, it's a pretty natural development, you know, there's no bank robberies, at least not in the Nordics anymore because we have no cash left. The fraudsters are just trying to make some money somewhere else. And the thing about the investment fraud is that, um, it's not just, a five-minute, event where I trick you to hand over your credentials. This can be an ongoing fraud for several years.
Some of the victims I talked to in 2018, they're still being victimized today by the same criminals. So, it's a lot of years.
Joy Macknight: That's shocking.
Sune Gabelgård: Yeah, its mind blowing and I can tell you that, as an old police officer, I thought I could convince these people about, you know, this is fraud, you need to stop, but I was not able to do so.
So, not only are they getting you to authorize the payment, they also keep you on the hook and keep you in the loop for several years, making that impossible to actually realize that you are being victimized until you lost everything but it's also complicating stuff for the banks and players in the financial sector that actually want to do something about this because suddenly what is normal for you, had changed.
So, you know, what is normal for me, is actually based on a long story of fraud, and that is one of the things that fraudsters really love, they love to buy themselves some time, so they can earn the proceeds of the crimes and, and ensure that everything's gone before someone shows up.
Søren Winge: So where does this leave the banks, Joy? I mean, in terms of both understanding the dynamics, but also helping their customers really fend for themselves.
Joy Macknight: It puts them in a difficult situation and I think they're different from other industry sectors really, because, not only banks are responsible for their employees and their customers, but they're actually held liable for incurred losses, which obviously means the cost of protection just is astronomical and it's growing, right? And so, banks are big targets for these types of scams really because not only do they hold the data, but they hold the money, right? So, they're definitely targets. And I think, the problem is that as fraud increases, there's a lot of other things other than the financial loss.
Like obviously financial loss is huge. There could be regulatory or, fines and legal repercussions on the banks, for example, but I think it also damages the customer trust and the reputation of the institution. Okay and you see that especially now, there's been a lot of fraud cases in terms of challenger banks and they're sort of getting the brunt of it and, obviously some of them have been fine, but others have so many fraud complaints and, you know, you think about fintech platforms like Revolut or N26 and they've incorporated the cryptocurrency trading facilities and this can open the door to, again, a new wave of frauds, targeting inexperienced users, because they can use fake cryptocurrency investment schemes or phishing websites to steal digital assets, again, which can have a huge impact. So, I think that's a big problem.
I think sometimes in terms of data sharing between organizations obviously, which is, something that we really need to do. But I think even in terms of internally, sometimes the banks’ siloed systems also make it very difficult for them to track such activities across different products.
They have very complex banking products sometimes. And so sometimes it can make it really difficult to identify fraudulent schemes until it's way too late. And then of course banks still have to deal with very stringent regulations. And so, social engineering, for example, just consumes a huge amount of resources to maintain compliance, which is huge for banks.
They're really at the thin wedge of what's happening, and the amount of effort that they really need to do, to combat the fraudsters, is massive.
Søren Winge: So as you see it right now, is the burden on the banks to solve this alone, or do you see other industry bodies play an important role in terms of facilitating this closer collaboration across, both industries but also through legislation in this area?
Joy Macknight: Definitely the pressure is on the banks to do things. I think the banks, over the years that I've covered this area, have been calling out for more industry bodies and more ability to share more information, and I think that's starting to happen for sure. And so, like in the UK, for example, there was an announcement recently where Meta, decided to announce the expense around their partnership with UK banks to share fraud intelligence, um, with NatWest and Metrobank, joining efforts through the Fraud Intelligence Reciprocal Exchange Initiative. So, things like that are going to make a big difference, and I do think it's not just the banks, right? So I do think there needs to be, has to be banks, it has to be the government, it has to be law enforcement, it has to be, social media as all of these things together, will, you know, that's the only, and like for my big thing, it's all about education as well. So, you have to educate the human element as well.
But I think what we always have to remember is that these initiatives, on a national basis are good, but it's a global problem, right? So, it doesn't matter if you're a fraudster sitting in the UK or, you know, sitting somewhere completely different, it's a global problem and they can target anywhere.
Søren Winge: You know, from a technical standpoint, what more do you see that we should consider doing from a bank point of view?
Sune Gabelgård: There's a lot we can talk about here, but just maybe to comment on Joy's perspective.
If we look at the investment fraud and you unfold an investment fraud story and you do that in media, it will just look bad, no matter how you do it, you know, people will say, why didn't you detect this dear bank, uh, you know, a trained monkey could have revealed that this was fraud, so I think that's one thing that we need to keep in mind, , when we do this, on top of the victims in the other end, but make it as a, first thing that you think about, will we be able to explain this in a way where people would understand why this happened and then we can, dive into all the technical side of things.
Joy also touched upon the education of the users and the customers out there, and that's super, super important, and, I bet that there will be someone out there saying that, yeah, but we tried that, and it didn't help, but maybe we missed the point. Uh, and I would say that, not so technical, but at least, me anyway, a little bit technical is to make a very segmented or maybe even an individualized communication towards, the end users, and stop crying wolf, because that is what we have been doing in the industry for years now, and we need to make it very segmented so we ensure that, we get the right information to the right people at the right time, and that requires a lot of, technical investments to be able to identify who should be informed about what and when, maybe even in the moment of the transaction, they need to receive the right information.
So, yes, the educational awareness needs to be there, but we need to do it in another way than we've been doing in the past. And then, back to what I also mentioned in the beginning, that, this might be normal for me if you look at my history, but maybe we need to think about using the KYC data in another way that we haven't been doing in the past.
So, banks have been asking all sorts of questions and people have been annoyed about answering all these questions. But maybe we're not using it the right way. Maybe we're not asking the right questions. So, imagine in a world where we could ask questions that was also related to stuff like fraud. So we actually didn't know what is normal for users and then there might be like I explained before that this, you know, goes on for years and years, and it might at some point look normal what I'm doing, then you need to be able to compare it with what is normal for me. And then you need to be able to compare what is normal for my segment, and not for all of the customers because there's a tendency for us to look at all transactions and then we look for, you know, the fraudulent patterns, but in reality, what we need to combine with that is the ability to detect when something is unusual for me as an individual, but also for my segment.
That's the only way we can, on a technical level, be able to detect this, and that requires a lot of investment, not only do we have a need for having the data available in real time, we also need to start pre calculating stuff before transactions happen, so we can actually predict whether this is normal or not. So, I would say that there's a lot on the technical side that we need to invest in.
Joy Macknight: Yeah, I definitely agree. And obviously, I think artificial intelligence can help quite a bit in terms of the behavioural analytics, that they can do and then the predictive analytics as well.
But of course, at the same time, the bad actors are also using AI to ramp up their sophistication.
Sune Gabelgård: It's a bit of an arms race going down there. But I also think that, um, and this is also, uh, both technical and also, kind of super sensitive topic to touch upon is to break down the silos.
We talked about it earlier, I think also, and banks need to realize that, you cannot just have a fraud department that is working with this. You need to break down the silos, between fraud and AML IT security, marketing, uh, you need to bring everyone around the table to break this vicious circle, because you also need to understand what it is that motivates people to go into, as an example, the investment fraud, why do I as a victim get attracted to this?
That's an area where you really need to invest in the brains of your employees and ensure that you have the right people around the table. And then I think that to me is superior to using AI, I think you can get much further in your efforts of preventing fraud by having the right brains around the table.
Søren Winge: So broader internal collaboration, maybe within the bank, for instance.
So Joy, as these mass communication campaigns are clearly not working to the extent that the banks might've hoped for, are you seeing that some of the banks are taking new steps in terms of, as soon as points to, you know, trying to make not only the controls more individualized, enabling some of the data you do in fact have on KYC, but also going about the communication or information, in a different way.
Joy Macknight: Yeah, I do think they're making huge efforts, but I don't think any of them have really cracked it completely. So, I do think, to Sune's point, I think, know your customer – KYC - is very important and how you use that data, et cetera.
But I do think they are trying to make their communications more targeted for sure, and obviously we all know about the extra steps that we have to do when we're making payments, for example, through our mobile apps, et cetera. But I guess, the banks are always weighing up how to create a relatively frictionless experience with actual, proper controls. So, I think they are making progress.
Søren Winge: So again, it's the convenience against security in a way sometimes, right?
Joy Macknight: Yeah, it’s always, that's the big thing, right? Because you, but you also want it to be a simple, and frictionless, but effective, solution. And how do you do that? That's the big question.
I do think I want to go back to education really. At the end of the day, and I think public education starting in schools, I think that's amazing. You know, there should be a whole course on that as you work your way, through school, is really thinking about, your digital footprint, how much information is out there and how you protect yourself.
And I think digital identity comes into it, as well. So how do you create a digital identity that the person, the individual controls in terms of information that it's giving out as well, right? So, yeah, I did a whole, I did this, um, this was years ago actually, but I did a feature on digital identity and looking at blockchain, distributed ledger technology, and whether that could actually make a difference in terms of having all your identity traits on the blockchain, and then giving certain access to different entities.
Sune Gabelgård: That's a super interesting area because that might also solve the challenge that, you know, the authentication today is a little bit one way, but it's me as a user that has to authenticate towards my bank, but in reality, if we somehow, and I don't know how, we need to think very cleverly about this, we could make this a two way authentication, so I could actually trust that it's the bank in the other end and not me on a phishing page. Um, but that's, that's a tough one to settle. I also just wanted to bring in, maybe I want to bring this in as good news. Uh, because sometimes I feel like, you know, I'm always presenting the bad news, but.
Actually, if we talk about breaking down silos and collaborating across internal in banks, that's also, in my opinion, the last hidden gem that has not been leaned in the past. Because when you work in silos, you have two different, if we talk about fraud AML, then you have two different sets of technology to solve the same problem.
You might even create two separate data sets to solve the same problem. So, if we start thinking, of this as one area and break down the silos, there's a lot of stuff that we can, actually reduce and save a lot of money, in my opinion.
Søren Winge: So when the bank calls me to validate that a certain action is in fact me, then I should also be careful to validate that the bank calling is in fact my bank.
Joy Macknight: Exactly.
Sune Gabelgård: Good, good luck to you.
Søren Winge: Haha, ok thanks Sune. it's been great listening to both your perspectives today. Before we end, is there a key takeaway that you would like to leave the listeners with today? What would that be for you, Joy?
Joy Macknight: Oh, there's so many, isn't there? Um, obviously the public education I think is really important.
I think that coordinated action across government, tech, banking sectors, holding, the big global tech platforms and telco firms accountable as well. So not just all the pressure being put on the banks. I think that investing, in digital capabilities also for police forces, because I heard that, you know, I think that the police force is just so far behind, actually, the bad actors and the criminals in this space.
And I think they need more, more funding as well. And again, it comes back to that whole thing, it's a global problem, so you can't solve it within borders.
Søren Winge: What about you, Sune? What are the key reflections that you want to share?
Sune Gabelgård: Um, yeah, that's a really good one, but there's so much. Luckily you touched upon some of it.
I think that, if I should say something, then we should all stop looking at, the liability question, and just think about how we can contribute to making something or a society that is better, also the digital society. So, if everybody stopped looking at, the liability and just ask themselves, what's my role here? What can I do? Then that would be a much better world that we could live in. And then also think about, like I just mentioned before, breaking down the silos. I think that's super important. And Joy, you covered it with the awareness and educational side. I think that's super important. And if I could make one wish, then it would be that we could get this, you know, as a part of our education in the school. Navigating in a digital world, that would just be super cool.
Søren Winge: So, there we have it. Thanks, Joy and Sune for your valuable discussion today, and I hope that it has opened the eyes of some of our listeners and helped you better understand the threat landscape banks are grappling with right now.
If you want to discuss your thought concerns, as always, contact us. You can do it at Nexigroup.com or connect with us on LinkedIn and via @Nexi Group. In the next episode, we'll hear from a major bank in Europe, and a fraud and dispute expert from Nordics, talking about how data harvesting is driving impersonation and manipulation. So, stay tuned on that.
Thanks a lot all of you for listening today. Please join us again next time.
Ever wondered how fraudsters think? We’re joined by Alex Wood, a reformed fraudster and counter fraud strategist, and Stephanie Edelved Jensen, a Senior Fraud Analyst at Nexi Group, to reveal how they pick their targets and evolve their approach, and how financial crime can have a devastating impact on victims.
Listen now to discover:
- Psychological manipulation methods used by fraudsters to win their victims’ trust and commit high profile financial crimes.
- How fraud can affect anyone and why we need to talk about it more to remove the stigma and better fight back.
- The importance of proactive measures, such as cooperation between banks, and the need for better reporting mechanisms to enhance fraud detection.
Søren Winge: Welcome to our podcast, Nexi Talks, that will hopefully help you better understand and prevent deception during the war on payment fraud. My name is Søren Winge and I'll be your host. Today, we're talking social engineering and financial scams. Usually, as consumers, we are well protected by the card game rules, but with investment fraud, victims are lured into transferring funds directly between accounts.
This trend is rising. If fraudsters cannot break into your accounts easily, they will do anything to trick you into handing over the funds or keys to get inside. To discuss this today, I'm excited to be joined by Joy McKnight, former editor of The Banker, which is part of Financial Times Group. Her 20 year editorial experience spans the global banking industry, from retail through investment banking. In this time, she's focused on payments, technology, fintech, sustainability, and much more. Welcome to you, Joy.
Joy Macknight: Oh, thank you so much, Søren.
Søren Winge: And also, Sune Gabelgård, who is the leading expert on combating economic and digital crime across Europe. His extensive professional background over 25 years includes time with law enforcement, intelligence services, and key positions in the financial sector, giving him a unique insight into the psychology of criminals, fraud victims, and crime prevention strategies.
So, also welcome to you, Sune.
Sune Gabelgård: Thank you. Nice to be here.
Søren Winge: Right, let's get into it.
So Joy, as a journalist in this space for many years, you've spent a lot of time speaking with banks and helping wider audiences understand and explore the challenges they face. To set the scene, how big a problem is fraud, and in particular investment fraud, to the banking world today?
Joy Macknight: Of course it is a huge problem, and I guess the most worrying thing is that the problem just seems to be getting bigger, not smaller, no matter how much effort that the banks throw at trying to prevent it. Obviously, humans are the “weakest link”, as they say, as we can be manipulated in very different ways, particularly if you think there's a big shortcut as you put it, to big, guaranteed rewards, all of those “get rich quick” schemes.
And I think this is, really difficult, obviously, when times are tough in terms of the economy, et cetera. So, I think the vulnerability, and the susceptibility of consumers in different ways, make it easier for the bad actors to really swindle that money out of them. So I think we have to keep that in consideration.
I think there's been this sort of a coming together of different developments. One is the social media element, and I think a lot of the social engineering attacks have risen because of the arrival of social media, because it's so easy to look up a company's employees, their job titles, and work histories. It's very easy to impersonate them. I think most everyday people don't understand what kind of digital footprint they're leaving behind, as they do all sorts of things online. So, I think that's one thing that's developed that's different than from before.
I guess the other thing is just the sophistication of the attackers, and the technology that they're bringing to bear. I just think a little bit about, you know, a few years ago, well, obviously I'm dating myself now, but maybe a couple of decades ago, when there was all the Nigerian Prince emails that came through that everyone, you know, I had someone at one of the publications I worked at on the sales side who actually asked me whether they should be responding to that, and of course you would think it would be pretty easy to understand, “oh, you shouldn't do that”, but at the same time, now the sophistication of what's coming through, the ability to use different technologies to do mass attacks, et cetera, but the emails that you get through, they really look like something, they use the logo of the company, they really look authentic. So, I think almost everyone, even people that are well versed in preventing fraud have a tough time actually determining whether something is authentic or not. And the hackers are also using sort of multi-pronged attacks, so there's obviously now numerous communication methods to build that trust with their victims. If you think about social media, email, phone, et cetera, and they can use multiple channels at the same time.
Obviously, the next thing that's come up more recently is the advent of artificial intelligence or AI. And so not only are AIs tools, they're widely available now, they're easy to use, and they're almost free online.
Bad actors can buy kits to do this for like less than 20 quid, for example. So, it makes it very easy and inexpensive for them to actually perpetuate this fraud. And obviously AI can also be emails, or voice can be fed into AI to reproduce their voice or photos, et cetera, in these big, deep fakes.
I guess the other thing that we need to think about, and I'm sure Sune will talk about this, which is that collaboration between bad actors as well. So on the one hand, the banks aren't really allowed to share information, but the bad actors definitely are. And I just wanted to come up with a few, kind of big numbers, to sort of show, the impact of what's happening.
So, U.S. consumers lost a record of $10 billion in fraud in 2023, which is a 14 percent rise from the year before. And that's more than a billion over 2022, and the highest ever in reported losses to the Federal Trade Commission. And investment scams were the top fraud category in terms of reported consumer loss, surpassing all others at more than $4.6 billion, so that’s huge.
Last year, the National Fraud Intelligence Bureau run by the City of London Police received more than, nine thousands reports of romance fraud, for example, accounting to losses of over £94.7 million. And the average loss per person was about £10,000. I think the other angle that we should bring in is the crypto angle in the UK, losses to crypto fraud increased by 40 percent to March 2023, surpassing £300 million.
And in the U.S., the Federal Bureau of Investigation Internet Client Complaint Center, which is called IC3, reported a 45 percent increase in losses from crypto fraud year on year with a total of $5.6 billion reported losses. So, you really have to say it costs the individual, it costs the banking industry, but it costs society overall.
So, I just think that the numbers are huge and they're only growing.
Søren Winge: And it seems that the game changer is really, and I guess the big challenge, the new tools available and data available for the fraudsters to enable these new manipulative techniques. So maybe, Sune, from your perspective, how do you see that this is fuelling a rise in social engineering driven fraud, as we've seen.
Sune Gabelgård: Yeah, so no matter how mind blowing the numbers Joy just shared seem to be, we also need to remember that there's underreporting on top of that, because there's so much stigma in this area. So victims are not really telling their stories. And I think that it's also interesting that when you describe it, Joy, as this, exploding numbers, because the data sharing between banks is complicated and fraudsters not so complicated.
You know, sometimes I joke with it as there's no regulation of, criminals, so they don't have the same respect for GDPR and also there seems to be no taxes on the proceeds of a crime. So that's also interesting, but actually in this area, we see that sharing amongst criminals is one of the things that is fuelling it.
I have seen numerous examples of victims that are being victimized by one actor, but then another actor shows up, and that just makes the number explode even more. And, and one of the things that we sometimes forget when we look at the numbers, is that no matter the financial laws, that there's this human side of the story you trust them on and as Joy said, we are the weakest link.
I would love just to get back to that in a moment, but just to say that, especially from authorities and, sometimes also the financial sector, we look at a number and see, this is the laws, and then we forget that, you know, there's actually a human behind, or at least a very sad story around a human behind this and, and for the victims, this is a life changing experience to be a victim of fraud.
And sometimes it doesn't have to be the size of the loss that changes their life. I discussed this with victims before that actually didn't have a loss because they got covered by the bank. But they had this feeling that they woke up and there was, you know, a man in their sleeping room. So, we need to acknowledge that.
And I think that, that's also interesting because that's also something that can actually, you know, motivate all of us to do better and, and try to avoid this. If we keep in mind that there's a story, behind it, and then just to your point on the weakest link. It's true.
I hate to acknowledge that we are the weakest link, but we need to acknowledge that, and, I actually think that in this area, in the investment fraud, the weakest link is present because we overestimate our own capabilities in this area.
We believe that, yes, I know what I'm doing, so I will enter into this. So, if we could just acknowledge the need for help and to talk to someone else, you know, outside, it could help a lot.
Søren Winge: And I guess the investment fraud, as maybe the most growing vertical within this space in terms of fraud, uh, it's the different dynamics of what you could call classical payment fraud, I would say the element of greed or quick money, I mean, really plays in, right? Because it's a completely different approach from when you are normally, you could say, phished, with your details and card details and somebody else takes over your account or your card. But the dynamics of investment fraud is a bit different. You’re kind of lured into investing and in some cases actually also succeeding. What looks to be earning a bit of quick money, and then suddenly you're in there for real and then you lose it all. Sune can maybe explain to you what, that kind of that funnel that the fraudsters are using in terms of getting people hooked.
Sune Gabelgård: I think it's a, it's a pretty natural development, you know, there's no bank robberies, at least not in the Nordics anymore because we have no cash left. The fraudsters are just trying to make some money somewhere else. And the thing about the investment fraud is that, um, it's not just, a five-minute, event where I trick you to hand over your credentials. This can be an ongoing fraud for several years.
Some of the victims I talked to in 2018, they're still being victimized today by the same criminals. So, it's a lot of years.
Joy Macknight: That's shocking.
Sune Gabelgård: Yeah, its mind blowing and I can tell you that, as an old police officer, I thought I could convince these people about, you know, this is fraud, you need to stop, but I was not able to do so.
So, not only are they getting you to authorize the payment, they also keep you on the hook and keep you in the loop for several years, making that impossible to actually realize that you are being victimized until you lost everything but it's also complicating stuff for the banks and players in the financial sector that actually want to do something about this because suddenly what is normal for you, had changed.
So, you know, what is normal for me, is actually based on a long story of fraud, and that is one of the things that fraudsters really love, they love to buy themselves some time, so they can earn the proceeds of the crimes and, and ensure that everything's gone before someone shows up.
Søren Winge: So where does this leave the banks, Joy? I mean, in terms of both understanding the dynamics, but also helping their customers really fend for themselves.
Joy Macknight: It puts them in a difficult situation and I think they're different from other industry sectors really, because, not only banks are responsible for their employees and their customers, but they're actually held liable for incurred losses, which obviously means the cost of protection just is astronomical and it's growing, right? And so, banks are big targets for these types of scams really because not only do they hold the data, but they hold the money, right? So, they're definitely targets. And I think, the problem is that as fraud increases, there's a lot of other things other than the financial loss.
Like obviously financial loss is huge. There could be regulatory or, fines and legal repercussions on the banks, for example, but I think it also damages the customer trust and the reputation of the institution. Okay and you see that especially now, there's been a lot of fraud cases in terms of challenger banks and they're sort of getting the brunt of it and, obviously some of them have been fine, but others have so many fraud complaints and, you know, you think about fintech platforms like Revolut or N26 and they've incorporated the cryptocurrency trading facilities and this can open the door to, again, a new wave of frauds, targeting inexperienced users, because they can use fake cryptocurrency investment schemes or phishing websites to steal digital assets, again, which can have a huge impact. So, I think that's a big problem.
I think sometimes in terms of data sharing between organizations obviously, which is, something that we really need to do. But I think even in terms of internally, sometimes the banks’ siloed systems also make it very difficult for them to track such activities across different products.
They have very complex banking products sometimes. And so sometimes it can make it really difficult to identify fraudulent schemes until it's way too late. And then of course banks still have to deal with very stringent regulations. And so, social engineering, for example, just consumes a huge amount of resources to maintain compliance, which is huge for banks.
They're really at the thin wedge of what's happening, and the amount of effort that they really need to do, to combat the fraudsters, is massive.
Søren Winge: So as you see it right now, is the burden on the banks to solve this alone, or do you see other industry bodies play an important role in terms of facilitating this closer collaboration across, both industries but also through legislation in this area?
Joy Macknight: Definitely the pressure is on the banks to do things. I think the banks, over the years that I've covered this area, have been calling out for more industry bodies and more ability to share more information, and I think that's starting to happen for sure. And so, like in the UK, for example, there was an announcement recently where Meta, decided to announce the expense around their partnership with UK banks to share fraud intelligence, um, with NatWest and Metrobank, joining efforts through the Fraud Intelligence Reciprocal Exchange Initiative. So, things like that are going to make a big difference, and I do think it's not just the banks, right? So I do think there needs to be, has to be banks, it has to be the government, it has to be law enforcement, it has to be, social media as all of these things together, will, you know, that's the only, and like for my big thing, it's all about education as well. So, you have to educate the human element as well.
But I think what we always have to remember is that these initiatives, on a national basis are good, but it's a global problem, right? So, it doesn't matter if you're a fraudster sitting in the UK or, you know, sitting somewhere completely different, it's a global problem and they can target anywhere.
Søren Winge: You know, from a technical standpoint, what more do you see that we should consider doing from a bank point of view?
Sune Gabelgård: There's a lot we can talk about here, but just maybe to comment on Joy's perspective.
If we look at the investment fraud and you unfold an investment fraud story and you do that in media, it will just look bad, no matter how you do it, you know, people will say, why didn't you detect this dear bank, uh, you know, a trained monkey could have revealed that this was fraud, so I think that's one thing that we need to keep in mind, , when we do this, on top of the victims in the other end, but make it as a, first thing that you think about, will we be able to explain this in a way where people would understand why this happened and then we can, dive into all the technical side of things.
Joy also touched upon the education of the users and the customers out there, and that's super, super important, and, I bet that there will be someone out there saying that, yeah, but we tried that, and it didn't help, but maybe we missed the point. Uh, and I would say that, not so technical, but at least, me anyway, a little bit technical is to make a very segmented or maybe even an individualized communication towards, the end users, and stop crying wolf, because that is what we have been doing in the industry for years now, and we need to make it very segmented so we ensure that, we get the right information to the right people at the right time, and that requires a lot of, technical investments to be able to identify who should be informed about what and when, maybe even in the moment of the transaction, they need to receive the right information.
So, yes, the educational awareness needs to be there, but we need to do it in another way than we've been doing in the past. And then, back to what I also mentioned in the beginning, that, this might be normal for me if you look at my history, but maybe we need to think about using the KYC data in another way that we haven't been doing in the past.
So, banks have been asking all sorts of questions and people have been annoyed about answering all these questions. But maybe we're not using it the right way. Maybe we're not asking the right questions. So, imagine in a world where we could ask questions that was also related to stuff like fraud. So we actually didn't know what is normal for users and then there might be like I explained before that this, you know, goes on for years and years, and it might at some point look normal what I'm doing, then you need to be able to compare it with what is normal for me. And then you need to be able to compare what is normal for my segment, and not for all of the customers because there's a tendency for us to look at all transactions and then we look for, you know, the fraudulent patterns, but in reality, what we need to combine with that is the ability to detect when something is unusual for me as an individual, but also for my segment.
That's the only way we can, on a technical level, be able to detect this, and that requires a lot of investment, not only do we have a need for having the data available in real time, we also need to start pre calculating stuff before transactions happen, so we can actually predict whether this is normal or not. So, I would say that there's a lot on the technical side that we need to invest in.
Joy Macknight: Yeah, I definitely agree. And obviously, I think artificial intelligence can help quite a bit in terms of the behavioural analytics, that they can do and then the predictive analytics as well.
But of course, at the same time, the bad actors are also using AI to ramp up their sophistication.
Sune Gabelgård: It's a bit of an arms race going down there. But I also think that, um, and this is also, uh, both technical and also, kind of super sensitive topic to touch upon is to break down the silos.
We talked about it earlier, I think also, and banks need to realize that, you cannot just have a fraud department that is working with this. You need to break down the silos, between fraud and AML IT security, marketing, uh, you need to bring everyone around the table to break this vicious circle, because you also need to understand what it is that motivates people to go into, as an example, the investment fraud, why do I as a victim get attracted to this?
That's an area where you really need to invest in the brains of your employees and ensure that you have the right people around the table. And then I think that to me is superior to using AI, I think you can get much further in your efforts of preventing fraud by having the right brains around the table.
Søren Winge: So broader internal collaboration, maybe within the bank, for instance.
So Joy, as these mass communication campaigns are clearly not working to the extent that the banks might've hoped for, are you seeing that some of the banks are taking new steps in terms of, as soon as points to, you know, trying to make not only the controls more individualized, enabling some of the data you do in fact have on KYC, but also going about the communication or information, in a different way.
Joy Macknight: Yeah, I do think they're making huge efforts, but I don't think any of them have really cracked it completely. So, I do think, to Sune's point, I think, know your customer – KYC - is very important and how you use that data, et cetera.
But I do think they are trying to make their communications more targeted for sure, and obviously we all know about the extra steps that we have to do when we're making payments, for example, through our mobile apps, et cetera. But I guess, the banks are always weighing up how to create a relatively frictionless experience with actual, proper controls. So, I think they are making progress.
Søren Winge: So again, it's the convenience against security in a way sometimes, right?
Joy Macknight: Yeah, it’s always, that's the big thing, right? Because you, but you also want it to be a simple, and frictionless, but effective, solution. And how do you do that? That's the big question.
I do think I want to go back to education really. At the end of the day, and I think public education starting in schools, I think that's amazing. You know, there should be a whole course on that as you work your way, through school, is really thinking about, your digital footprint, how much information is out there and how you protect yourself.
And I think digital identity comes into it, as well. So how do you create a digital identity that the person, the individual controls in terms of information that it's giving out as well, right? So, yeah, I did a whole, I did this, um, this was years ago actually, but I did a feature on digital identity and looking at blockchain, distributed ledger technology, and whether that could actually make a difference in terms of having all your identity traits on the blockchain, and then giving certain access to different entities.
Sune Gabelgård: That's a super interesting area because that might also solve the challenge that, you know, the authentication today is a little bit one way, but it's me as a user that has to authenticate towards my bank, but in reality, if we somehow, and I don't know how, we need to think very cleverly about this, we could make this a two way authentication, so I could actually trust that it's the bank in the other end and not me on a phishing page. Um, but that's, that's a tough one to settle. I also just wanted to bring in, maybe I want to bring this in as good news. Uh, because sometimes I feel like, you know, I'm always presenting the bad news, but.
Actually, if we talk about breaking down silos and collaborating across internal in banks, that's also, in my opinion, the last hidden gem that has not been leaned in the past. Because when you work in silos, you have two different, if we talk about fraud AML, then you have two different sets of technology to solve the same problem.
You might even create two separate data sets to solve the same problem. So, if we start thinking, of this as one area and break down the silos, there's a lot of stuff that we can, actually reduce and save a lot of money, in my opinion.
Søren Winge: So when the bank calls me to validate that a certain action is in fact me, then I should also be careful to validate that the bank calling is in fact my bank.
Joy Macknight: Exactly.
Sune Gabelgård: Good, good luck to you.
Søren Winge: Haha, ok thanks Sune. it's been great listening to both your perspectives today. Before we end, is there a key takeaway that you would like to leave the listeners with today? What would that be for you, Joy?
Joy Macknight: Oh, there's so many, isn't there? Um, obviously the public education I think is really important.
I think that coordinated action across government, tech, banking sectors, holding, the big global tech platforms and telco firms accountable as well. So not just all the pressure being put on the banks. I think that investing, in digital capabilities also for police forces, because I heard that, you know, I think that the police force is just so far behind, actually, the bad actors and the criminals in this space.
And I think they need more, more funding as well. And again, it comes back to that whole thing, it's a global problem, so you can't solve it within borders.
Søren Winge: What about you, Sune? What are the key reflections that you want to share?
Sune Gabelgård: Um, yeah, that's a really good one, but there's so much. Luckily you touched upon some of it.
I think that, if I should say something, then we should all stop looking at, the liability question, and just think about how we can contribute to making something or a society that is better, also the digital society. So, if everybody stopped looking at, the liability and just ask themselves, what's my role here? What can I do? Then that would be a much better world that we could live in. And then also think about, like I just mentioned before, breaking down the silos. I think that's super important. And Joy, you covered it with the awareness and educational side. I think that's super important. And if I could make one wish, then it would be that we could get this, you know, as a part of our education in the school. Navigating in a digital world, that would just be super cool.
Søren Winge: So, there we have it. Thanks, Joy and Sune for your valuable discussion today, and I hope that it has opened the eyes of some of our listeners and helped you better understand the threat landscape banks are grappling with right now.
If you want to discuss your thought concerns, as always, contact us. You can do it at Nexigroup.com or connect with us on LinkedIn and via @Nexi Group. In the next episode, we'll hear from a major bank in Europe, and a fraud and dispute expert from Nordics, talking about how data harvesting is driving impersonation and manipulation. So, stay tuned on that.
Thanks a lot all of you for listening today. Please join us again next time.
We’re joined by Troels Steenstrup Jensen from KPMG Denmark, alongside Alberto Danese and Sean Neary from Nexi Group, to discuss how advancements in AI and machine learning are changing the fraud game, both for good and bad.
Listen now to uncover the truth behind:
- The hype surrounding Generative AI and its implications for fraud prevention.
- The ongoing need for human oversight of AI systems to combat fraud in real-time.
- The innovative ways fraudsters are utilizing AI to enhance their tactics, including social engineering and personalized attacks.
- The future of fraud prevention and the role of AI in protecting banks, merchants, and consumers.
Søren Winge: Welcome to our podcast, Nexi Talks, that will hopefully help you better understand and prevent deception during the current war on payment fraud. We'll be joined by some of the best minds in the business, so you can learn from those who know payment fraud best. My name is Søren Winge, and I'll be your host.
Now, if you missed episode one, please go back and listen. You'll get some great insights into the ways fraud is evolving. But today we will try to answer the question everyone is asking. How are the advancements in artificial intelligence and machine learning changing the fraud game, both for good and bad?
We’re asking these questions, not to machines, but to three very human experts today. So, I'm pleased to be joined by Troels Steenstrup Jensen, who’s Head of Machine Learning & Quantum Technologies at KPMG Denmark.
Troels Steenstrup Jensen: Thank you, Søren. It's great to be here.
Søren Winge: And Alberto Danese, who’s Head of Data Science at Nexi.
Alberto Danese: Hello everyone. It's good to be here.
Søren Winge: And finally, our usual guest, Sean Neary, Head of Fraud Risk Management Services at Nexi.
Sean Neary: Hello, Søren. Hi, everybody.
Søren Winge: Welcome to you all. Let's get into it. Now Troels, there's so much hype about generative AI and how this tool can revolutionize our daily work lives. But from a front perspective, when did the journey around AI really start?
Troels Steenstrup Jensen: AI has been around for a long time. It was actually defined all the way back in around 1955, where John McCarthy defined it as the science of making intelligent machines. So basically, making computers do intelligent things. It has, of course, evolved a lot since then. And, let me talk about these two different evolutions within AI.
So, there's the part that relies on what we call training data, on examples of what we want the computer to do. And there's a part that does not rely on training data, that does it out of the box. If we start with the one that does not rely on training data, that is an example. If you ask your navigation system to take you from point A to point B, it finds you the shortest route. It does not need a whole history of how people might have driven from point A to point B. But if you take the other part, the part that relies on data, this one is the one that's relevant for fraud and actually also for generative AIs. This is the one where you show the machine a lot of examples of what you're looking for.
So, in the case of fraud, you would show it a lot of transactions and say, this one was fraud, this one was a normal transaction. And then you ask it the question or basically get it to, to classify between these, these two types.
Søren Winge: So, how did the journey start at KPMG in terms of leveraging the strengths of AI?
Troels Steenstrup Jensen: So, the collaboration between KPMG and Nets, which is now part of Nexi, started back in 2016. That's exactly when Nets had decided to purchase a big data platform. Now, finally, it was possible to really connect all the transactions. So, we're talking billions and billions of transactions on, you can say, one piece of compute that could also train models. And with training models, we mean that we, in a certain way, show it the historical transactions and get it to create an algorithm that can decide whether this was normal behavior or fraudulent behavior.
Also, at that time, the behavior of the fraudsters was changing. Sure, we could talk more about this, but we were seeing more advanced attacks. We were seeing volume attacks; we were seeing robot attacks. And it was becoming more and more challenging to write rules to prevent this fraud because these rules needed to be more and more specific, making them harder to write and harder to maintain.
So suddenly, the idea of having AI to do automatic rule writing showed up, and that very quickly matured into, maybe it doesn't have to write a lot of rules. Maybe it just has to write, you can say, very advanced rules. So, maybe it just has to actually change over and not have binary rules, but actually create a score that gives the probability of this being fraud or normal behavior, giving all the information available to the algorithm.
Søren Winge: So, after about a decade of working with this in house and given the accelerated developments the last couple of years, we're around the time where we are ready to hand over the reins to AI. What do you say, Alberto?
Alberto Danese: Well, Søren, I think, we are not ready yet, to be honest. If you think about it, as humans, we have leveraged tools and machines for centuries. And every century, every decade, every year, we've seen improvements in such tools. No matter the hype around artificial intelligence or generative AI, at the end of the day, it's a tool, it's an extremely advanced tool, but it's been designed, it's been developed by humans. And I think the place for AI and for machine learning in fraud prevention, but also elsewhere, is that of a very advanced assistant that can help us improve what we do.
Søren Winge: So, how has that changed the role between us and the machines? What is our role today, maybe compared to before?
Alberto Danese: Looking at how fraud prevention actually works. I think in the past, it used to be 100% based on fraud analyst expertise. At Nexi, I'm privileged to be working with analysts that have years of experience and have seen many events, many situations where fraud prevention has to be in place. And until a few years ago, it was 100% on them to write, to define rules of anomaly, basically, in order to deny transactions that were very unlikely to be genuine.
Now, the situation has changed quite a bit, as Troels was saying, not just in the last year or two, but probably in the last decade and now the activity of fraud analyst has been integrated with algorithms with AI.
And so, we still have great expertise of our experts of our analysts, but we have been able to develop some AI algorithms that complement that integrate existing rules. We also have to consider that we are in a field where we have a strong time constraint because as cardholders, as users of digital payments, we all know that when we want to make a purchase online or in a physical store, we expect the transactions to be authorized right away, in a few milliseconds.
And as fraud experts, as data scientists, we have a very limited time frame to operate and to evaluate if a transaction is genuine or not. And so, we really have to design not only effective systems but also very quick systems in order for our customers to have a positive experience.
Sean Neary: And I suppose to add to that Alberto, you say about it, sort of has to co-exist with the traditional, as we call them, fraud analysts.
And the extra part of that is the adaptability to trends, right? I think there could be this misnomer that these machine learning AI models adapt to new trends instantaneously. And you know, the new trend kicks in today and it's working tomorrow, detecting it for tomorrow and the week going forward. Well, in fact, then if you agree, that's not true, right?
And this is why you need these rules in place to then put these tactical immediate changes in when a new trend kicks in, at which then eventually we'll make it into the model. But not at that reactive speed that I think some people often believe.
Alberto Danese: I agree 100%. I think AI may seem like magic, but there is a lot of work under the hood.
And as Troels was saying also, there is the need to train AI algorithms and training takes time and also deploying a new model takes time. So, I think it's very important to be able to put in place quick solutions in some specific events and take into consideration that releasing a new, updated AI model, it's something that doesn't happen from the day to the night or the other way around.
Søren Winge: So, clearly this is becoming an increasingly a powerful tool, but also an important one for the fraudsters who are also leveraging this opportunity. I think clearly the last couple of years, we've really seen a development. How do you see the fraud landscape developing from the fraudsters point of view, Sean?
Sean Neary: Yeah, so that is a very good question and probably a perspective not many people always originally thought about. I think you have these old-school long-term analysts and fraud fighters. If they remember, scams back in the day were quite manually done. They were organized criminals. You would find that they would probably be one or two major players in the fraud space.
It took a lot of organization, data gathering, preparation. It was a lot of investment on their side. They're very calculated in where they put their attack because they had to get a return on their investment because there was a lot of upfront cost in doing it. It was a lot of, it was very manual.
And what we've seen is, with this AI or ML becoming a commodity and available publicly available piece of technology now at cost or even sometimes free, they're able to industrialize this and they're able to create efficiencies. They are a company in their own right. They do have call centers. They have rooms of people.
They are collaborating across the globe, and now with the use of AI, a one-man band can act as if he was an army of 20 people, that we might've seen 10 years ago. And not only is the scale of efficiencies a scary thing and in part being utilized for fraud, but if you think about language barriers, you will find that there are certain regions that just really weren't constantly under attack.
Specifically, if you look at places like the Nordics, where the language is harder to grasp, harder to fake, there are so many nuances. There’re so many local ways, depending on where you are in your countries, that it was just, again, didn't give you your return on investment. Moving into the latest sort of technology we have for AI, such as ChatGPT, we're seeing a lot more fraud spread into these regions because of these translation services that are very convincing.
And then you're finding not just that, but they're diversifying their channels of attack. They're now not just doing via email: they're doing it through social media. They're now able to do it through video. Through voice, this is again, as a result of the accessible nature of some of the tools you can get with mimicking people's voices, mimicking people's faces with deep faking.
So, we've seen it, we've seen a huge change and it's changing in the modus operandi that we're seeing between the customers, the fraudsters, and the us as the banks and the financial institutions. And I know we're going to cover these in future episodes.
Søren Winge: Yeah, so many of these types of attacks, which are becoming much more tailored, maybe also discussed under the heading social engineering- how these criminals are really becoming much better at doing these targeted attacks.
So, Troels, seeing from your point of view, how are you seeing this develop?
Troels Steenstrup Jensen: I think there were very nice points covered by Sean. A part of the social engineering is, of course, to understand and say that the person that is being targeted. And you can really use these new AI developments in order to much closer understand who you're actually trying to target.
Let's say you have an open Facebook profile, or you have a LinkedIn profile, and then, then you can actually have AI that goes in there and analyzes the content that's available and tells the type of target you actually have, what might be the weak spots for this type, for this target. So again, as Sean was saying in the beginning, it really removes some of the investment needed from the fraudsters’ side, because if you can suddenly just have an AI analyze, this is the best attack vector for this person, given his LinkedIn or his Facebook profile. That makes it a lot easier to start that social engineering and make it successful.
There's also an element of fraud called CEO fraud, where the adversaries, they managed to hack their way into a CEO or senior person within a company, and then analyze the types of communication; the emails that are being sent back and forth, and then at some point starts an attack where they literally pretend that they're now the CEO of this person that they've taken over, and they've actually done the effort into actually learning how does this person write, what are the normal working hours and done their homework. So, this really looks like it's coming from the person that they're impersonating. And of course, making sure that there's an urgency and an important deadline.
Søren Winge: What can we do to stop this? How can we, maybe, further leverage AI to protect banks, merchants, and consumers from this growing fraud?
Troels Steenstrup Jensen: You can dig into that vast knowledge repository that Alberto also mentioned from the fraud analysts who are working with this, really to pull out what are the areas that, where the current rules are not strong, and how do we make that into an AI solution. We made a setup where all of these small pieces, small evidence that this might be fraud, were really connected up and then aggregated in through an example model to, you can say, reinforce those signals.
So, a little bit like looking for the small crumbs here and there that at the end of the day says, no, this is not normal behavior. There have been some major updates of the model since then. One of the updates was in order to also teach it how to do some of what the current model, current rules were doing. Because as Sean was also saying, it's a very nice setup where you, if you need to respond to a very new type of fraud that the model is not detecting. Then you can put in a rule and then as you're updating the model, you would like the model then to learn this behavior to a large extent so you can clean up in the number of rules you have, so you don't have a growing rule base.
I think explainability is really the part that fixes that gap between rules and scores, because rules are very easy to explain because you typically could write them with a certain scenario or a certain fraud pattern in mind.
So, it's embedded. Once a rule is filed, that this is this type of fraud, this has triggered on, or a score can be high for a number of reasons. So, you really need the explainability in order to, to say, why does this come out as high? And that can really be used by these agents who generally review alerts on the fraud platform afterwards, so they know what to look for.
Sean Neary: I suppose to add into that, you’re talking about sort of general model governance as well. So, there are some boundaries that we have to abide by when we're working in the environments we are. Such as things as protected attributes, for example, certain things that you're not necessarily allowed to utilize when modeling. Whereas for fraudsters, the gloves are off, whatever data attributes they have, whatever they can utilize to make a better output they can use.
So, there are some restrictions there, for sure. And as you say, explainability is very important for us to understand that we are utilizing this technology in the correct way, and we are not going in with utilizing it blindly either. It is in a controlled manner and that again, does hinder some of the algorithms you want to use, the types of approaches you want to take.
And Alberto, I'm sure you've probably seen the evolution of where model governance has gone and how strict it is. What do you see?
Alberto Danese: I think, you know, explainability is playing a crucial role for us. Being able to really understand why a model gave a high risk to a transaction, to an authorization is key also in debugging, let's say, in understanding if the model actually performed the way we expect.
It's very important, not just in production, when a model is live, but also in development. We can understand if there is something wrong in the development of the models because, at the end of the day, it's not magic.
Søren Winge: Maybe Sean, you could elaborate a bit on how we've also used this model internally and developed it ongoingly. Also, in terms of how we try to use the opportunities also in other areas.
Sean Neary: Yeah, definitely. And I think what I'm going to say, we, I'm going to address it more from an industry perspective. We say, is this the future? It's the now, and actually it's also the past. Alberto has already referenced how long it's been in use for, and the same with Troels, on the 10 years.
And that is true. We've been utilizing variations of the umbrella of AI, you know, machine learning in fraud commercially for decades. I've nearly been in this, 18, 20 years. The models have been around since them when I first started in this domain. So, it's more about how we adapted and iterating with the new capabilities that this tool gives us, AI in general, you heard about algorithms, algorithm types. I think there has been a vast, I'd say innovative movement on the types of algorithms that are then utilized in fraud detection, specifically. We started off heavily in the neural net world, the black box world, as everyone likes to call it, that we knew what was going on. And then we've moved more to that open-source capabilities and moving into like more explainable elements, such as like random forests, for example, gradient-boosted trees on top of that. These have been readily available off the shelf algorithms designed and created openly. And we're, we're adopting that and that's allowing us then to then get far models out faster, explain how they work, understand them. The cost of the hardware is obviously also then shrunk.
So, we can now have more powerful hardware to run more sophisticated algorithms. And we are bound by costs. Businesses do have to manage their costs. We don't have this unlimited array of machines that we can run whenever we want forever. We have to do it within a certain cost. But the transaction monitoring fraud, that's been there, and it's been around for a long time.
But what we've been more iterating on if things like voice recognition. That was the second thing to come in the UK, and everywhere else has been around for quite some time, and started utilizing that natural language processing elements of, again, this technology to identify trust, which is important.
Is it Sean? Do I recognize him? Is it a voice I recognize from our previous calls? So, then also identifying the risk. And this is then from trained behaviors, that we're then seeing as you mentioning here. We then pivoting that across into the predictive side, the future, predicting the next transaction, and then assessing; is it against our next prediction?
We predicted Sean is then going to buy some new trainers. Were they trainers? Were they not? Was it a cash withdrawal in a different country? We're moving forward with that, but then you've got to think about the operational side of things. You hear a lot about the use of this for efficiencies. I mentioned scale earlier and the industrial size scale. Because of that scale for us to keep on top of the volume and the attacks we're getting, it'd mean that we'd have to scale our operations to handle all those cases, handle those customer calls, handle those interactions, bring down those bot emails or fake websites that we're using. So, for us, the future is utilizing this now, again, in a more diverse way, similar to the fraudsters, across our entire ecosystem of fraud management.
What can we do in operations? How can we utilize it there for call management, our chat functionality? When we're trying to get money back and retrieve the money for the customers through the merchants, through the schemes. Can we automate those things? That enables us to put more personnel, more people into the front of the fight, running those analytical models, working with Alberto and the team and Troels and Co. That for me is the future. Automate where you can, diversify the use of this technology across your channels, so you have an interconnected strategy and management to fight this.
Søren Winge: A lot of things are going on under the hood and the data pools are growing in size. And, of course, it increases the knowledge based on which we make these decisions in a split second or in a millisecond, but how do we manage all that data?
Alberto Danese: If we get down to the nitty gritty, we are dealing with more than ten million transactions per day in all the countries where we are present as Nexi and Nets.
So, it's a huge volume of transactions of authorization that takes place in a regular day. I'm not talking of the Black Friday or the days where we have even a higher load. And we have to be able to process this information quickly, as I mentioned before. So, I think when it comes to machine learning models, there are a lot of technicalities.
If I have to highlight just a few points, we have some information of the authorization itself. That's, by the way, a standard, an ISO Standard, because it allows transactions to be made everywhere in the world, thanks to international schemes. So, we have a lot of information like the amount of the transaction, the merchant, and so on and so forth.
But we have to be able to integrate this information of the transaction itself, of the authorization itself, with historical behavioral data on the card. For instance, on the merchants, on previous iterations of the cards with that merchant. And so really the challenge from a machine learning engineering point of view is to be able to do this very effectively and integrate information in the authorization itself. Let's say behavioral patterns, then really represent the data that is used as a training data for a machine learning model, and then is used in real time to score a transaction, because at the end of the day, we want to give a score, a risk score of a transaction.
So, I think this is the challenge, using real time data, but also incorporating historical behavior. And I mentioned multiple times the technological challenge, but another important aspect, actually a statistical one. In statistics, we consider every event that happens in two percent of the situations or less to be a so-called rare event.
And when it comes to frauds, actually, we are way lower than that. I will tell a funny story. I interview a lot of graduates, and I recently did actually a round of interviews, and I often ask some questions that are not part of the technical assessment or stuff like that. And I asked them to give me an estimate of what they expect to be a ratio, the fraud rate, let's say.
And obviously I know the reality of things. And some people think that frauds are maybe around ten percent of all the authorization. I had a guy tell me 20%. And I was blown away because it's incredibly far from reality. Now I won't go into the exact numbers for obvious reasons, but if we take a look at the European PSD2, that's the Payment Services Directive, it talks about all stuff related to payments, including frauds.
And when they speak about frauds, they measure frauds, and they also provide some thresholds in basis points. A basis point is one case out of 10, 000 transactions. So, we are talking of 0.01 or 0.0 something percent of transactions that are actually fraud. So, we're in a very challenging environment also from a statistical level because we have a few, let's say, attempted frauds in a world of genuine transactions. And this is really the second challenge that we face besides the technological one.
Søren Winge: Even though fraud is growing, it's growing for a very low starting point.
Alberto Danese: Exactly, I think our business would not be sustainable with a much higher level of frauds, to be honest.
Sean Neary: And you've got to think, when you say it's growing, but so are the genuine transactions. Percentage is not changing.
Søren Winge: So, where do you think AI will take us from here? What is the next kind of frontier that we'll see?
Sean Neary: Where will AI take us from here? I think there’re still limitations in AI. You heard Alberto say, we're not ready to hand over the reins. I think AI is going to take us in a more scalable fashion for what we're doing.
As I mentioned before, so we'll be able to utilize it to do a lot more operationally, specifically. It's a tough one to answer right now, Søren, just due to the rate of change that actually happens in industry. But for me, we're doing a great job with what we have today. If I'm honest, if you apply it correctly and you apply time to it correctly, we're able to output fantastic results, utilizing AI, specifically in the transaction monitoring space.
As I've said before, I think it's more about where we can apply it elsewhere in the ecosystem of fraud management. What other channels or what stages in a payment can we then utilize that in? Or specifically what use cases can you do it in? So, scams, for example. Scams, we haven't really touched it just yet on here, but we've spoken predominantly about general card transaction fraud.
Think about scams, that's a genuine person making a transaction. You can have all the history in the world in your model and it can tell you that it's genuine because it probably is because it's the customer clicking yes. And you have things such as signals, trust signals, attributes that identify, did they authenticate?
Scams is, yes, they have authenticated. Well, I think the future could be is more that in depth behavioral understanding of a spending pattern of a person and Troels mentioned it. We've got more access to data now. We've got more insight to what a person looks like. Yes, we've got some challenging laws on actually data rights and data privacy rights.
But at the same time, I believe there is so much data out there that we can start applying it in areas which were really hard to predict and use a predictive model. And go more into a true behavioral model. And that's what we're seeing with the advancement of these ChatGPT models and deep learning algorithms that we're seeing being utilized in our organizations today.
So, I think that's more of the future, is putting it to those use cases that were probably deemed impossible to be beneficial in using this technology.
Søren Winge: Thanks for putting on the light on this, so to speak, and talking about how you see the future. Maybe, as a few closing remarks and takeaways, Alberto, how do you see, what are the key takeaways seems from your point of view, in terms of AI and fraud?
Alberto Danese: I think that for people like us with a passion for data, for algorithms, for technology, we are living amazing times. Technology, AI is not only running, but it's accelerating. We have advancements, huge advancements in smaller timeframes. Every month, every week, actually, we have new advancements. And it's just great because as Sean was mentioning, we can scale to in the countermeasures that we put in place.
I think the key challenge and also the key takeaway is that we have a lot of opportunities, a lot of technology, a lot of hype on AI. We have to be great at what we do in understanding which parts of the AI advancements are actually useful for fraud prevention, because at the end of the day, what we care is providing a safe, a good experience for our customers. And I think AI can help us a lot in this.
Søren Winge: Sure. What about you, Troels? How do you see it?
Troels Steenstrup Jensen: Let me start with a small anecdote that I was listening to when I first started working with fraud. I was told that the very, very first fraud prevention measure that were put in place, basically immediately after a new card scheme was launched many years ago, that literally consisted of a matrix printer that would print out every transaction on a long piece of paper.
And then at some point, an analyst would take a look at it and evaluate if some of that looked fraudulent or not. I just thought that was a bit of an interesting historical perspective at how it started. And then maybe continuing what Alberto was also saying, that there have been huge advancements on what's possible. And I think it's simply such an interesting area to work with. It's an important one where we're keeping cardholders safe. We're using technology to do that. And the technological landscape is continuously improving. Computer is increasing data availability, also cross channels is increasing, and the algorithms that can be employed are also getting better.
It's really fascinating to see every year there's something new you can do and still keep to those millisecond requirements that are really hard requirements, because you as a cardholder want that transaction to go through quickly. So, I think it's simply an exciting area to work with where you constantly are on the verge of what's actually possible to get up and running in production in order to reduce fraud even further.
Søren Winge: And Sean, maybe, you have a perspective in the end?
Sean Neary: Yeah, my key takeaway, I think that the first thing is for everyone to recognize that they may hear about the fraudsters having these tools, but they must understand that we have them too. And we have to say, we do have the same access. We have the same skill.
We have the same investments that we're putting in. So that's, I think that's a clear takeaway and we're continuing to do that. We adopt a similar rate to the fraudsters do. That's important for everyone to understand. But the second takeaway is we must all recognize that AI machine learning is not the silver bullet to this specific domain.
You've heard throughout this whole episode, there is still the need for us as humans to be involved in this. There is still that requirement for us to then work in tandem, alongside this technology, and take advantage of the powers that it gives us to fight against fraud. And as long as we work together, in harmony, we are going to win this war against fraud.
Troels Steenstrup Jensen: I think that's actually quite relevant. What you also said, Sean, that we also have access to those tools, similar tools, but there are also some things that we have access to that the fraudsters do not. We have access to the full card transaction history of the credit card, so that’s why we can actually say if something is normal behavior, according to this card or not- that information that a fraud will not generally have available. They might just have a card number available. They don't know necessarily what does normal behavior look like for this card. That's really what gives some of those weapons or insights that can be used against the fraudsters that you can really say, this is the normal behavior for this card.
And if the fraudster tries to commit fraud or something using some means that is not normal for that card, then we'll catch it and stop it.
Søren Winge: That's about it for today. In the next episode, we'll hear from a leading bank about how fraudsters are using tools and techniques, including AI, to perpetrate phishing, vishing and smishing scams, which generate millions for them, every year. In the meantime, for more information, visit nexigroup.com or connect with us on LinkedIn.
Thanks for listening, and we'll see you next time!
We’re joined by Jerry Tylman from Fraud Red Team and Sean Neary from Nexi Group to discuss the evolving landscape of fraud prevention.
Søren Winge: Welcome to this new podcast, Nexi Talks, where we will be doing a deep dive into fraud prevention. We have one aim: to help you understand and prevent deception as the war on payment fraud continues to heat up. We'll be joined by some of the best minds in the business, so you can learn from those who know payment fraud the best.
My name is Søren Winge, and I'll be your host.
Today, I'm joined by Jerry Tylman, Partner at Greenway Solutions and Founder of Fraud Red Team. His company mimics the tactics of fraudsters to highlight the risks to banks. Welcome to you, Jerry.
Jerry Tylman: Hi, Søren, very happy to be here today.
Søren Winge: I'm also joined by Sean Neary, Head of Fraud Risk Management at Nexi. Hi, Sean.
Sean Neary: Well, thanks, Søren. It's good to be here and I can't wait to jump into detail with you and Jerry on these subjects; specifically from a banking side: the challenges that we're facing on this increased agility from the fraudsters as a result of the increased availability of the technology, such as AI.
Søren Winge: Great to have you both with us. Right, let's get into it.
So, Jerry, how did we end up here today? How has fraud evolved, not least driven by AI?
Jerry Tylman: Fraud's been around for a long time, and it always follows the opportunity, and it adapts to the changing control environment. So, as banks introduce new products and services, you are always going to see fraud slightly behind that new introduction.
Søren Winge: Can you maybe elaborate a bit on that? How do you see the criminals follow these new opportunities?
Jerry Tylman: Generally, what happens in banking is: you roll out a new product and then you see where the fraud comes from, and over time you adapt your controls to the fraud that you are seeing. So, as banks came out with credit cards, fraudsters figured out ways to steal those credit cards, or steal all the numbers on those credit cards, to be able to use it through electronic channels. When they introduced online banking, they figured out ways to be able to steal your user ID and your password and to break into that account to commit what we call account takeover and move that money to other bank accounts.
The fraudsters are always looking for that gap, either in the actual code itself or in the processes associated with it. And generally, they find those things and it takes quite a while for the banks to be able to catch up.
And in the interim, there's a lot of money to be made.
Søren Winge: So, is it, in a way, a flaw in terms of how we design these systems?
Jerry Tylman: It's not that there's an absence of thinking about any of the fraud attacks that are there. It's just that you can't think of everything that the fraudsters are going to be able to do.
So, at some point in time, you have to release that product. And then you have to see where the fraud manifests itself. And one of the reasons that we created our service is to help banks accelerate finding those gaps and those weaknesses in their products and in their channels. And hopefully we can find them faster than fraudsters, and we can help them close those gaps before customers lose money, they are disrupted, and the banks have to spend a lot in operational expense to be able to deal with those defrauded customers.
Sean Neary: And that's interesting, right? So, Jerry, if you think about it: if we look back to how fraud was many years ago, when I started 20 years ago to where it is now, it's also a discussion point of how scalable it was back then to how it is now, right, and the rate of change of those attack vectors or MOs that we are seeing that your team are being brought in to do.
Because if you look back to when digital banking first, sort of, came out, there was lots of unknowns. Authentication wasn't that great. The tooling available to fraudsters didn't really exist. You found that it could be one specific gang that was then trying to work, but they were having to buy a specific list for one single bank at any one time, attack that bank for a certain period in a specific way, with very limited information they have.
So, that rate of change just wasn't there, right? And it gave banks the possibility to try and get on top of it. Is it fair to say, also, that because of the digital explosion, the availability of tools now that was opened up through, not just AI, but also through the anonymous communication channels, such as the dark web? Scaling is now almost infinite for these fraudsters, and they are able to try multiple attack vectors at any one time to try and see if there are any flaws in more of a broader aspect of the business.
Jerry Tylman: Yeah, a great example of this would be new accounts and identity verification. One of the problems that financial institutions deal with today is that these data breaches that have been happening for the last 15 years are so big that you can basically assume everybody's information is on a bad actor database somewhere in the world.
Søren Winge: So, Jerry, how do you see that the banks can adapt to this?
Jerry Tylman: I think of adaptation in two ways. One is how the banks have always done it, which is a reactive mode. And what you are doing there is you are looking at the true frauds that you get. And you are asking yourself, how did we miss this particular fraud? What changes do we need to make to our rules to be able to catch this the next time that we see it?
The difference between fraud detection and I would say cyber security has been: cyber security a long time ago, they adopted this sort of Red Teaming approach to proactively testing their controls. So, they are constantly probing and seeing, hey, how can I break into the interior of the bank and be able to exfiltrate data or something like that.
Whereas the approach in fraud has always been somewhat the opposite, which is we look at where we have losses, and we figure out how do we change our controls. And so, what we have been trying to do is say, let's flip that a little bit and let's be proactive, right? Some people will call it “offensive security”, where you are trying to beat your controls ahead of the bad guys and allow you to tweak those things before the losses manifest themselves.
And I would really say this, that fraud follows a couple of things, right? One is fraudsters are always going after our customers because our customers seem to be the weakest link in the whole chain. They go after any kind of change. So, anytime you introduce a new channel, like a digital wallet, or when they were introducing banking over phone and banking online, so anytime a new channel is introduced or anytime a new control is introduced, they are going to test that control. So, things that we are seeing right now would be like biometrics, fingerprints, voices, faces, etc. And then you also have to keep in mind what your competitors are doing, because they might be pushing that change to you, so, you have to be aware of the entire banking ecosystem and what those competitors are doing because fraud might be coming to you.
Sean Neary: The fraudsters, they are not a corporate organization, right? Some of them could just be a group of two people, some of them could be a group of 50 working across certain boundaries, but they don't have the restrictions of adaptability like we do in the banks.
So, how can the banks adapt to that change? And how fast can banks change? Because before, you had very more lockdown channels, there were very few attack vectors, like I was saying earlier on. So, you could control that, and they didn't come along as often.
I'm not sure if you have seen a similar thing in the US but like we have seen across in Europe: as soon as one hole goes down, the other one opens up but then the bank itself has to get funding, has to then get the right competencies and team together to make that change. Quite often by the time that change has been put in, at least from a back-end perspective, you are almost behind the curve, and I like this “offensive” approach to preventing fraud.
I see the industry quite often being a detection and an investment for fraud detection, which is a bit too far down the line given the speed and the rate of change that we are having today. And it's something that is truly driven by the boundaries you have when working in tier one, tier two, or any financial sector. We can only work as fast as our businesses can make decisions and our technology can also catch up because again, you were not all running on the top end technology, you are bound by legacy/huge platforms that have been there for a long time, maybe with different data structures, different connectivity types. Whereas the fraudsters, they'll just go and buy a new service. They'll spin up a new AWS environment and throw some applications running off that because they can, or their friends have just written a new algorithm to help write the new smishing aspect.
Jerry Tylman: We like to think of problems in three buckets. There are the “known” problems where I'm working on fixing something that I know is a problem right now. And then there are the “known unknown” problems where I know I have a problem. I don't know how the fraudsters are beating me. And then there are the “unknown unknowns”, which is there may be some problem that I'm not aware of yet and I have no idea what it is and how it's going to manifest itself. And so great example of rapidly fixing problems is in this known unknown category.
So, we have been approached several times by our clients where they are getting beat and they haven't figured out how they are getting beat. So, in the case in the United States, we have a person-to-person payment method called Zelle, which allows me to send money to you up to, depending on the bank, maybe $5,000 at a time and the money arrives instantly. So, obviously fraudsters love speed and attacking Zelle transactions is something that they like to do. So, one of the controls that the banks put in place was: before I could send a Zelle to you, I would have to enter a one-time passcode into the system. All makes sense, right? And one of the ways that the fraudsters have been stealing the one-time passcodes is through social engineering and they would essentially get the customer to give them the passcode.
In this particular situation, this fraud was happening at such a magnitude that there was no way that the bad guys were getting the customers to give away that many codes. And the customers weren't calling into the bank saying, “I gave the code to somebody”. So somehow, they were able to go into the system and redirect that one-time passcode instead of going to the legitimate customer, it was going to the bad guy. And so, they gave us that problem and they said, what's going on? How are they doing it? And so, our team started taking a look at it and within a couple of days, we figured out in the code, how this was actually happening. And we went back to the bank, we said, “it's in the code, they are doing this in the middle of the transaction. They are inserting their phone number, so the one-time passcode is going to them”.
And they took that to the development team. And the development team was like, “no, that can't be possible, there's no way they can do it”. So, we actually videoed our guys doing it and showed them exactly where in the code we were doing this insertion during the transaction. And they were like, “ah, yes, it's possible, we see where it's happening”. So, sometimes when the problem is big enough and thousands of customers are being impacted and millions of dollars are lost, then all of a sudden, you get all the resources you need to be able to fix something and it can happen within days, and we have seen this multiple times.
So, in the United States, 2022-2023, our FBI estimated that over $10 billion was lost to scams. This is where customers gave the money to the bad guys because they were scammed. And a lot of people think that was just based on the reported number of incidents. So, they think the number was probably five times larger, so, call it $50 billion.
A $50 billion company is, I think, in the United States would be in the Fortune 100. So, if Scam Inc is really 50 billion, we are dealing with entities that are combined, essentially a Fortune 500 company. And there's a tremendous amount of incentive to be able to continue to do this and that attracts a lot of very bright people in a lot of different parts of the world where ripping off Americans isn't necessarily against the law. So, we are up against what I would say is a well-funded adversary that they are technically adept. They are attracting great talent, and they are persistent threat, and we have to treat it that way. And if we start treating it that way, which is what the cyber community has been doing for the last 20 years, I think you'll see that we get more resources and more collaboration.
Søren Winge: So, Jerry you mentioned before, the example that one bank hired you and you devoted a lot of time and resources to identify an issue in their one-time password process towards their customers, where in fact criminals had found a way to redirect these codes and could exploit this bank.
I guess what will happen is that they will then – the criminals – move on to the next bank. Can you see that the banks could collaborate more closely to exchange insights around what is going on? I expect that the next bank would have the same or similar system that they could exploit in the same way.
Jerry Tylman: Yeah, that's something that we are thinking about because that “known unknown” at the one bank that came to us and said, we are getting beat, this is how we are getting beat. That's potentially an “unknown” at 50 other banks. So, do we go test 50 other banks to see if we can do this at 50 other banks? Or do we put a bulletin out and do we say, “hey, we found this problem at this financial institution. You should check this. It was a security flaw there that, resulted in, millions of dollars being lost”. And so, within our network of testing customers, we are looking at: could we issue these bulletins and then run these tests simultaneously to see if that gap exists there.
So, that's one form of collaboration that we are looking into as part of our service. But I would say that collaboration is difficult because it requires lots of banks agreeing on how to share information and when to share information and the legality of sharing that information. So, it's not something that gets done quickly, right? And again, fraudsters don't have to create committees and figure out if it's legal. Fraudsters can go ahead and do something the minute they think that it's profitable. So, in instances where collaboration is taking place, it's been very successful. It just takes a long time to get there.
I would say that other things that have been going on in the industry for years would be things like consortium databases, where if you find a particular device, like a laptop or a phone that's associated with fraud, you could put it on to a vendor’s negative list and if you are working with that vendor, you could check their negative list, that is built based on all the customers that they have. But I think for the bad guys, think of how well funded they are. If they lose a device, they just get a new device and a new one and a new one.
And what we have seen are that there are these, what they call SIM farms, where you might have in one room, 500 iPhones or 500 Android phones all hooked up and all being used to send out smishing text messages or putting something out on WhatsApp or some other social media platform. So, what we’re finding is that as soon as we make a change, like you are sharing data about that one bad device, the bad guys just figure out, “hey, here's a way to get around that, I'll just have 500 devices”.
So, what we really have here is a cat and mouse game where every move that the banks make to control the environment just creates a counter move on the part of the bad guys to figure out how do I pivot and get around that new control.
Sean Neary: Exactly back to that point about their ability to scale and adapt now. Based on that growth of technology again, 20 years ago, it would have cost a fortune to try and acquire all those mobile phones, have a racking system, acquire contracts and mobile phone numbers to get it working and now you can buy phone cents on the dollar that are digitally enabled with some software that's running it, right? As you say, they can spin one farm down and spin one up. And that's, as a result of that exponential growth and cost reduction in tech.
Jerry Tylman: And what they have also done is to ensure the life of that phone goes a little longer is they don't try to send 50,000 messages from it in one day. They might send one every 10 seconds. And they just dial down what they send out to. And so instead of talking about an IRS refund, they might just send a message that says, “hello”. And then all of a sudden, if you respond to that and you don't report it. As in, you don't delete it and report it as a junk text message and you respond to it, then the fraudster starts engaging you, they start grooming you, and all of a sudden, you are locked into the beginnings of a romance scam with that bad guy.
So, they not just adapt in terms of the scale of devices, but also the speed at which they send these things out. They throttle it down and they change the language in it, which makes it really difficult to detect that's a bad guy using a phone trying to scam me.
Sean Neary: And this comes also down to that end user, right? Because we have spent a lot of this conversation talking about us as institutions who are fighting against this adversary. The one consistent thing here is the customers, is the cardholders, the end users, us who were on the end of that mobile phone. And I don't know about you, but there is a huge change in an end consumer, again, thanks to the digital age technology availability; expectation of instantaneous gratification from shopping or buying. But you mentioned scams and there's only so much you can technically do from a scam perspective when really the person being scammed is a human and it comes down to sort of education.
Jerry Tylman: Yeah, it's a tricky situation. But scams are interesting. I love this topic because scams are this… I call it the intersection of psychology and technology, right? And people don't fall for scams because they are stupid. People fall for scams because they’re humans. And these psychological factors in play in scams are what make them so effective. These psychological factors are like curiosity and scarcity and authority, greed and urgency…
Sean Neary: And that winning right? Feeling like you are getting a good deal. You feel like you are winning.
Jerry Tylman: Yeah, exactly. That's greed, right? And so they are, they come into play, and I've fallen for these, right? I had a situation where I got a scam text from the toll road company about a recent toll that I had. And it said, “hey, make sure you pay the $12.47 cents before Friday. Otherwise, you are going to get a $50 late fee”. And what is that? That's authority! It looked like the text came from the toll road company and its urgency. Pay before Friday because otherwise you'll get a $50 late fee. And it was also convenience, the technology was just “click here” and I'll go to where I have to pay.
So, I didn't even have to get off the couch. I just had to just sit on the couch and pay the bill. And I went in there and I gave them all of my information except my social security number. And then I gave them my credit card information and I clicked enter and then literally two seconds later, I'm like, what did I just do?
Sean Neary: And it's crazy how you immediately knew. But in the moment, being a human, you wanted to quickly get it off your to do list. It's actually a regular item that you do. It was just coincidence, right? I had the same thing when trying to pay tax bills. It just happens to be a coincidence that I was waiting for communication to come back. And it's that immediate, fast, “get it off my to do list” rather than sit back, double check, really look at the originating –
Jerry Tylman: That's what I did. And so that was just a human behavior tied to three psychological factors, right? That made it really good. And I looked at that again and I'm like, “that was pretty clever”. That was good. And that toll road scam, that's being done in every state in the United States right now. It's probably happening all over Europe.
Sean Neary: Oh, definitely.
Jerry Tylman: So, that's a pretty clever one. And so wouldn't it have been better maybe from an education perspective, if that scam text message had actually been sent by a good guy. And if I clicked on that link, it would have said something like “you might've clicked on a phishing link, you better be more careful next time”. And what's interesting is in corporate America, we do those tests with our employees every single day.
And there's this whole concept of friendly phishing, where we send our corporate employees these phishing messages to test them. And it's a very effective way of testing them. It's classical conditioning, right? It's learning by doing. And so, the first time they get one of these really clever scams that are combining authority and urgency and convenience that I'm not getting it from a bad guy. I'm getting it from a good guy who's testing me.
And I think that's a paradigm shift that's going to be really, really hard for people inside financial institutions to think about, should I scam my customers as a way of educating them? It's going to be a difficult conversation, but eventually, I think we are going to get there because the current methods, just quantitatively, the evidence would say are not working because the losses just continue to grow every year.
Søren Winge: Jerry, leveraging on the same methods, if you will, that the corporates use internally about friendly phishing, that could actually be a tool for the banks to use towards their customers, rather than the classical information campaigns, which are not apparently working to, the extent that they hope for.
Jerry Tylman: The reason that we don't pay attention to these messages, the current educational messages where you log onto a website and it says beware of scammers is because you are not going to your bank to be educated about scams, you’re going to your bank to pay a bill or to check the balance. You have a task. That's why you are there, right? And so, there's another psychological principle called selective attention that essentially says that we filter out noise. And so that message about, educating you about scams, beware of scams, right, it's just noise because I'm trying to complete the task. And what we have to do is we have to look back at what are the effective ways of training people and use those, and It's a little bit daunting to think about sending a scam message to your customer, but that's really the best way that they are going to learn.
Søren Winge: So maybe Sean, maybe you can explain, you at Nets/Nexi, you are serving a number of banks across Europe in terms of fraud detection, fraud management. How are you leveraging the insights you might get around one bank or around a certain situation you identify in one country maybe, and share that across for other banks to benefit from?
Sean Neary: Yeah. It’s a good question. When you look at what's happening in a specific market or in a specific country, there are many variables that you have to consider that might not be the same in a different country. You have to know the ins and outs of your customers. And you have to layer, that's the other part, one system will not do it for you. It will not be able to meet all your needs, especially if you try and put all your changes into that one system, you will see a very slow rate of change and the capabilities to change due to your backlog becoming huge.
So, what you have to do is layer it. You layer it with external research and data sharing between banks and different entities and general domains, so you take that information, you bring it in. You then take actual data from your actual systems, and you write rules, physical rules. People might say it's old school, I don't see rules disappearing for a very long time. They are there to manage a strategy and a balance. They are there to have a fast adaptability because whilst you have AI / machine learning, which could be your second layer of defense at least in the detection perspective. The rate of change: you have to retrain the model, you have to also layer it on top of what are your customer education strategies? What are your operational defenses in the call centers where fraudsters try and phone up and fish information out of the bank themselves? What are your authentication strategies for the customer? How have you applied them within your 3-D Secure channels? Are you sharing data between the different aspects of the user journey when they make a payment, when they move money, because they all go through different systems. Are they connected? If so, how are they connected? How are you utilizing what we call in the industry signals, so identifiers of fraud.
Jerry Tylman: The one thing I would add where I really think that AI can help is that if you can increase the size of the dataset to include the other financial institution that is involved in the transaction. So, when you think about scammers, you have a lot of customers that are being scammed by, say, the same gang or the same person, but they are at 50 different banks. But a lot of that money is finding its way to one or two bank accounts on the other side.
And so, if you add visibility into both who's sending the money and who's receiving the money, then you might be able to do a better job of being able to spot the scam because if 50 people are all sending $12.47 cents, take my toll road example, right, all that money's going to some bank account over here.
You could then say, ah, everybody who just sent money to that bank account, there's 50 different accounts out there. This is a scam. And so somehow if you can see both sides of that payment equation, and you could instantly see that this is a scam that's playing out.
And so, it's interesting, most banks only have visibility into what their customer is doing and where they are sending it. And maybe if ten from their bank all sent to the same person, they should be able to spot that. But then if you had information from the other side and the other side was alerting all these incoming banks of all these incoming transactions, you might have better visibility across the industry to what's going on with that particular scam.
So, the scale of being able to collect more data or have more insight is where AI is really going to be leveraged because then we are going to be able to spot things a lot faster.
Sean Neary: Yeah, I agree. And before, if you pitched that to me, maybe five years ago, I would be going, I don't have an unlimited budget to create such a huge dataset and maintain it and run it. But luckily, we are also seeing it to be more of a commodity and readily available at a cheap cost for us to use this technology in this space as well. And we are going to see that grow even further and even faster, I think, from what you are seeing in the market and its adoption.
Jerry Tylman: Because when you think about it today, your system might be able to detect that this is probably a scam. So, what do we do? We call it the customer and say, “hey Jerry, did you mean to send money to the toll road company? Cause we think it's a scam. And I'm like yeah, yeah, I meant to send that, it's legit”.
But if you said,” Jerry, we have determined on the other end that you just sent money to a scammer”. That's a different conversation. And so, a lot of times what's happening is banks are actually picking up on the anomalous behavior. But when they talk to the customer, they are convinced that, yeah, this is legit.
And so, you are like, okay, it's your money, go ahead, right? But if you can see all of this then it's a different conversation with the customer. So, you caught it. You can, and maybe what you do in that situation and say, I'm not going to let you send money because I know that's a scammer on the other side.
And you block the transaction, and you block the beneficiary and just say, look, you are on our negative list now. Your strategies will adapt based on the richness of the data set and your ability to drill into it using the AI tools.
Søren Winge: So, I guess a key takeaway of today's conversation, Jerry and Sean, is that the more data we have, the more insights can include, the more we increase our ability as fraud monitors or fraud detectors to identify and stop these type of scams quickly and maybe also, in terms of our rule setting to identify this next time it happens.
So, getting this broad input of information, adding more pieces to the puzzle, so to speak, will enable both the banks and/or providers to the banks to pick up on these things quickly as the banks will usually only be able to be reactive to these, and the question is how quickly can they close the gap? How quickly can they react? So, it doesn't continue to go on towards another bank in the domain.
Jerry Tylman: Yeah. And then, for me personally, the big paradigm shift is not just always being reactive, but just adding that proactive category to things to trying to get ahead of this.
Søren Winge: Yeah, because maybe having, maybe feeding your machine with a lot of data, a lot of transaction data that might enable also even the fraud prevention part of it to react very quickly and maybe even in real time as it would, leveraging on AI be able to detect it at the very beginning, right?
So, a great conversation! Could be interesting to hear, I mean, what are the key takeaways that you feel we should call out as summing up our conversation today?
Jerry Tylman: Yeah, I would say that having both a reactive capability where you learn from what went wrong and where the losses were to also adding that proactive capability. So, don't always let the fraud come to you, but constantly be testing all of these different layers because layers add complexity and complexity leads to gaps, right?
And find out where those gaps are because that's where the fraudsters are going to be focusing too. So, have a proactive capability that meshes well with your reactive capabilities. And I think that does a really good job of being able to spot the weaknesses before the bad guys get there. And that hopefully will protect customers and data and obviously reduce the amount of losses that financial institutions have to deal with.
Søren Winge: And I think this aspect of AI is also a very important lever to activate those layers we talked about earlier, right?
Anyway, this is something we'll address in the next episode, where we'll be joined by Troels Jensen, Director of NextGen Operations in KPMG Denmark, and Alberto Danese, who is part of the data science team at Nexi.
We're going to bust a few myths around AI in fraud and explore what it really means for you.
In the meantime, please visit nexigroup.com for more information on combating fraud. You can also connect with us on LinkedIn at Nexi Group. And of course you can also connect with our guests throughout the series.
The podcast is available on Apple Podcasts, Spotify, and indeed anywhere you usually get your podcasts. So, please like and subscribe and the next episode will be delivered straight to your device. Thanks for listening and join us again next time as we get to grips with the word on everybody’s lips: AI.