The launch of Google’s Agent Payments Protocol (AP2) marks a milestone in the evolution of digital commerce. As AI agents begin to transact on behalf of consumers and businesses, the industry faces a fundamental question: how do we ensure trust, security, and accountability in a world where machines can buy, sell, and negotiate on our behalf?
At Nexi, we believe the answer lies in open standards and collaborative innovation. That’s why we are proud to collaborate with Google alongside more than 60 leading payments and technology companies in its open, shared protocol.
Empowering European Commerce in an AI World
Nexi’s role goes beyond participation, we see AP2 as a paradigm shift that will redefine how merchants and consumers interact. As a European PayTech leader, we bring a unique perspective: European by scale, local by nature. Our mission is to ensure that European merchants remain globally competitive while delivering frictionless, personalized commerce experiences rooted in local needs and trust.
By shaping AP2, we are helping design the rules of engagement for agentic commerce, where AI agents will not only process transactions, but also negotiate offers, manage subscriptions, and make delegated purchases within strict boundaries defined by consumers. This shift opens vast opportunities, from hyper-personalized shopping to new B2B procurement models, but only if underpinned by robust, interoperable infrastructure.
The Nexi Perspective
“We are delighted to partner with Google Cloud on AP2 in order to contribute to shaping a fundamental paradigm shift in commerce. As part of our DNA of being European by scale and local by nature, we aim at empowering European merchants to continue to compete on a global scale, while delivering frictionless and personalised online shopping experiences to consumers. Leveraging Agentic AI eCommerce technology from Google Cloud, we will continue to simplify payments for our merchants and partners.”
Roberto Catanzaro, Chief Business Officer Merchant Solutions at Nexi
Building the Foundations of Trust
Agentic commerce cannot thrive without trust. AP2 provides the building blocks: verifiable credentials, cryptographically-signed mandates, and audit trails that guarantee every agent-led purchase reflects real consumer intent. Nexi’s contribution is ensuring that this new model works seamlessly with Europe’s diverse payments landscape, from cards to instant bank transfers, while meeting the region’s high standards of security, privacy, and compliance.
Leading the Next Chapter
The future of commerce is not about replacing humans with machines—it’s about enabling smarter, safer interactions where AI augments human decision-making. By partnering on AP2, Nexi is reinforcing its commitment to innovation, inclusivity, and European competitiveness in the global digital economy.
The journey has just begun, but one thing is clear: the future of payments will be agentic, and Nexi is proud to help build it.
