December 17th 2025

How Partnership Drives Guest Experience and Business Growth

How Sovino is redefining hospitality payments with Nexi

Transforming the guest experience through seamless, software-based payments

In hospitality, the guest experience is shaped by every interaction, from the moment guests walk through the door to the final touchpoint at the table. While the dining journey is built on atmosphere, service and cuisine, the payment experience often becomes the lasting final impression. When it is slow or unreliable, it risks overshadowing the entire evening.

Sovino Group, one of Denmark’s leading hospitality group, manages 21 of Copenhagen’s most distinctive restaurants. Each venue has its own personality, ambience and culinary focus, offering everything from refined French dishes to contemporary Asian cuisine and relaxed Italian dining. Across every concept, Sovino’s mission is to deliver memorable experiences supported by seamless operations.

To uphold this standard, Sovino required a payment solution that could match its ambition for guest experience, staff efficiency and financial control.

The need: A future-ready payment solution

With a diverse restaurant portfolio and high guest expectations, Sovino brands identified the need for a flexible and reliable payment solution that could operate at the table, indoors and outdoors, without the limitations of traditional terminals. The system had to support fast service, reduce device failures, simplify training and provide accurate reporting for the finance team.

“It’s definitely not as simple as it seems, so it’s important to have a partner who understands our business and can identify the optimal solution for us. The front-end matters, but there’s also a lot of economics behind it. Understanding how it all fits together makes the business run better.”

– Lasse Sørensen, COO & Partner at Sovino Brands

The solution: Nexi SoftPOS powered by Softpay

To meet these needs, Sovino adopted the Nexi SoftPOS solution powered by Softpay. This software-based technology transforms standard mobile devices into secure payment terminals, allowing staff to accept contactless payments directly at the table. The setup integrates seamlessly into Sovino’s operational structure, supporting consistent service across all venues.

The solution also supports international guests through Dynamic Currency Conversion enabling payment in the customer’s preferred currency and creating a more comfortable and familiar checkout experience.

More than a technological upgrade, the implementation was founded on partnership. Nexi and the Key Account Manager invested time in understanding Sovino’s operational model, guest experience priorities and financial workflows. This collaborative approach ensured that the solution addressed both front-of-house efficiency and back-office accuracy.

The benefits: Elevated service and improved performance

The implementation of Nexi SoftPOS delivered several concrete benefits across Sovino’s operations.

Cross-channel payments

Improved guest experience
Guests enjoy a faster, more seamless payment process at the table, ensuring a smooth and uninterrupted end to their dining experience.

Cross-channel payments

Enhanced flexibility
Staff can process payments anywhere in the venue and reassign devices easily across restaurants, supporting the groups’ dynamic multi-venue operations. Dual connectivity (wifi and 4G) ensures stable performance even in busy outdoor areas or network instabilities.

Cross-channel payments

Back-office efficiency
Integrated reporting delivers accurate data that simplifies reconciliation, reduces errors and strengthens financial oversight.

Cross-channel payments

Local partnership
Nexi’s responsive and close-to-market support ensures rapid issue resolution and continuous operational stability across Sovino’s restaurant network.

A unified approach: Front of house meets back office

For Sovino, payments must work across the entire business. For guests, they must be fast, reliable and unobtrusive. For employees, the technology must be intuitive, allowing them to focus on hospitality rather than devices. For finance teams, accurate reporting and seamless integration with bookkeeping are essential.

Nexi’s solution unifies these needs. By simplifying reconciliation, reducing errors and providing full transaction visibility, Sovino’s finance team now benefits from stronger controls and full compliance confidence. The outcome is a payment environment that serves every part of the organisation equally well.

“Payments are complex behind the scenes, but Nexi simplifies the transaction for both guests and staff.”

– Lasse Sørensen, COO & Partner at Sovino Brands

A partnership built on trust, collaboration and proximity

What sets this partnership apart is the commitment to act not just as a supplier, but as a long-term collaborator. Rebecca Baxter, the Key Account Manager, worked closely with Sovino, reviewing payment flows in detail, uncovering hidden costs and identifying new opportunities to streamline processes and improve profitability. Local support ensures challenges are resolved quickly and the system continues to evolve as the business grows.

“Nexi listened, adapted and aligned every detail with our goals. That level of commitment is what turns a provider into a true partner.”
– Lasse Sørensen, COO & Partner at Sovino Brands

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